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·The direct sales industry seemed to be in a rut – the same old story and the same old approach that had been used for so many years just wasn’t working that well anymore.

·Enrolling new people is harder than ever.  People hate rejection and it’s gotten worse.

With the current state of the economy, many people needed an opportunity that could help them recover

The industry needed something new and unique, something that was easy learn and do.  Most importantly, it should be so good that few people would be able to reject the idea.

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