Topic - Advertising

Nowadays a large amount of advertising is aimed at children. Parents object to such pressure on children. But some advertisers claim that there is useful information in these advertisements. Discuss both views and give your opinion.

đăng 21:39, 9 thg 8, 2017 bởi Nam Đỗ Hoàng

Currently, many companies tend to choose children as their target market to advertise their products. While some advertisers argue that these advertisements are informative, I personally believe that this marketing strategy negatively affects youngsters and their parents. 

On the one hand, there are some reasons to believe that advertisements aimed at children contain useful information. Firstly, thanks to commercials, parents may be aware of the products that are useful for their children. For example, some nutritious brands of milk are widely advertised on TV, which parents can consider buying for their children if they are confused by the wide variety of brands available in the market. Secondly, since advertisements often have
creative content in order to get people’s attention, children can be interested in this marketing industry if they are exposed to advertisements regularly. As a result, they may work as an innovative advertiser when they grow up. 

On the other hand, I believe that choosing children as the target market to introduce products is harmful to both these individuals and their parents. As the young are inexperienced, they may fully believe that the information in advertisements is true. If they are attracted by these exaggerated commercials, they will be likely to insist their parents to buy them products which are unnecessary and sometimes even unhealthy. For instance, we can easily find advertisements of different brands of instant noodles and soft drinks either on TV or on the internet, and these consumer goods are often known as unhealthy. If they are advertised in an attractive way, youngsters will put pressure on their parents to buy them these things. 

In conclusion, while some people believe that advertisements aimed at children are useful, I would argue that this method of advertising has adverse effects on both inexperienced youngsters and their parents. 

(299 words, band 8.0)

Advertising discourages people from being different individuals by making us want to be and to look the same. To what extent do you agree or disagree?

đăng 18:01, 20 thg 3, 2017 bởi Nam Đỗ Hoàng   [ đã cập nhật 18:01, 20 thg 3, 2017 ]

An often debated topic is whether advertising has a major influence on the growing similarity of people’s lifestyle in the modern world. Personally, I partly agree with this opinion for a number of reasons.

On the one hand, the power of advertising is undeniable. The growth of the advertising industry has resulted in many people buying products of the same manufacture, which can be seen in the case of consumer goods. Today, the advertising campaigns of multinational companies such as Unilever  have  been  so  successful  that  their  products  almost  dominate  the  market.  Smaller enterprises  tend  not  to  be  able  to  compete  with  these  giant  market  leaders  due  to  their disadvantages of capital poured into advertising programs. Thus, costumers are often swayed to buy products of famous brands rather than those made by less well-known companies.

On the other hand, it is also true that people have the tendency to copy others’ lifestyles without being affected by advertising. For example, it is valid to argue that many young people are trying to emulate the fashion styles of their idols. Many Vietnamese youths manage to purchase the same clothes, dye their hair and wear the same perfume as their stars do. People can also turn to their social relations for advice when they need to buy something. For instance, junior citizens usually ask their friends before they come to a final decision on buying a smart phone.

In conclusion, it is true that advertising has bridged the gap between each individual’s lifestyle in modern society. However, I believe that it is not the sole factor that contributes to the trend.

(268 words - Thay Vinh IELTS)

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