Capitol Wrestling (1953-1963) 
Toots Mondt and Vincent J. McMahon established the first NWA affiliate in New York City in 1953 when Capitol Wrestling was formed. Their promotion also included the Washington D.C. and Baltimore markets, which remained their three main cities for the next two decades. In 1956, McMahon secured a deal for a weekly television show that he steered. Mondt, who was leary of the new approach, managed the talent. Together, they developed early TV stars, including their golden boy, NWA World Champion Buddy Rogers. Mondt managed Rogers and he was a star of their region and they began to direct his attention more toward Capitol Wrestling than the other NWA affiliates. A falling out between the two entities led to a parting of ways and the formation of the World Wide Wrestling Federation. 

Brute Bernard 
Bobo Brazil 
Ed Carpentier 
Don Curtis 

"Cowboy" Bob Ellis
Fabulous Kangaroos (Al Costello and Roy Heffernan) 
Graham Brothers (Dr. Jerry & Eddie
Killer Kowalski 
Mark Lewin 
Skull Murphy 

Miguel Perez (Sr.) 
Antonino "Argentina" Rocca 
"Nature Boy" Buddy Rogers 
Bruno Sammartino 
Johnny Valentine 

WWWF - World Wide Wrestling Federation (1963-1983) 
The WWWF was born in the 1963 when Vincent J. McMahon and Toots Mondt paired up and took over the largest city in the United States - New York City. With that large population and significant cities nearby, the WWWF had the potential to be a powerhouse promotion. After a controversial NWA World Championship defense by Lou Thesz in Toronto, long-time New York City superstar Buddy Rogers was named the first WWWF World Champion and just like that they split from the National Wrestling Alliance. After a heart attack, Rogers was in no position to be their champion, so he dropped the title to up-and-comer Bruno Sammartino in under a minute. The unbelievable nature of the match made Bruno an overnight sensation and their champion for the next seven and half years! Sammartino traveled the United States, Canada, Japan and Australia, defending the new WWWF World title and giving it clout and building the WWWF into one of the strongest regional promotions not affiliated with the NWA. In the early 1970s, the WWWF saw some great threats to their success. Sammartino wanted out of his non-stop schedule and Boston promoter Tony Santos was a growing threat. McMahon returned to the NWA in hopes of securing his area and pushing his way into new markets. First, he took over Boston. Second, he took Philadelphia. Next, he pushed into the Steel Belt cities of Pittsburgh, Cleveland and Buffalo. These cities were great additions to their current strongholds of New York City, Baltimore and Washington D.C. By the end of 1975, the WWWF had done all this expansion, Sammartino was back on top and the company was utilizing their NWA connections without compromising their own prestige. The WWWF in the last half of the 1970s had settled into its power position in the Northeast. In addition to big shows in the aforementioned large cities, they had numerous regular towns in the Northeast like Allentown, PA; Uniondale, NY, New Haven, CT; East Rutherford, NJ; Hamburg, PA; Poughkeepsie, NY; Largo, MD and others where they drew successfully from densely-populated areas and taped television shows and built up their big shows in the big cities. By September of 1979, Vincent K. McMahon (sometimes called "Vince McMahon Jr.") began taking over the business from his father, Vincent J. McMahon. Vince had been promoting spot shows, doing TV announcing and now he was inheriting one of the major regions of the pro-wrestling world. One of his first major changes was dropping "Wide" from the WWWF. The formulaic nature of the WWF had many upsides and several drawbacks. There had not been a star quite like Bruno Sammartino, though they had tried with Pedro Morales and Bob Backlund. The latter was not as the champion they needed, so they began using stronger supportive characters and as the 1980s rolled in they had a large variety of stars, but did not have that one superstar that could transcend being just a "world champion." The WWWF of 1963 with its knowledgable and innovative promoters produced a shining star that took them to a new level of success, twenty years later, this cycle would be repeated and the consequences would be far greater.  

Captian Lou Albano [Manager] 
Andre "The Giant" [58%] 
Mitsu Arakawa 
Spiros Arion 
"Mr. USA" Tony Atlas 
Bepo Mongol (Nikolai Volkoff) 
Brute Bernard 
"Wild" Red Berry 
Black Tiger (Mark Rocco) 
Crusher Blackwell 
"Classy" Freddie Blassie [Manager] 
Bolo Mongol (Bill Eadie) 
Matt Borne 
Dino Bravo 
Gino Brito 
Bulldog Brower 
Haystacks Calhoun 
Louis Cerdan (Gino Brito) 
"Bad News" Allen Coage 
Ted Dibiase 
Bobby Duncum 
Executioner #1 (Killer Kowalski) 
Executioner #2 (Big John Studd) 
Executioner #3 (Nikolai Volkoff) 
Fabulous Moolah
Mr. Fuji 
Tatsumi Fujinami 
Tony Garea
Karl Gotch 
"Superstar" Billy Graham [55%] 
"Crazy" Luke Graham 
The Great Hussein (Iron Shiek) 
Grand Wizard 
The Great Yatsu (Yoshiaki Yatsu) 
Stan Hansen 
Swede Hanson 
Bobby Heenan [Manager] 
"Incredible" Hulk Hogan [58%] 
Hussein Arab (Iron Shiek) 
King Curtis Iaukea 
Antonio Inoki 
Iron Shiek [56%] 
Rocky Johnson 
Tor Kamata 
Killer Khan 
Gene Kiniski 
Killer Kowalski 
Ernie Ladd 
Blackjack Lanza 
"High Chief" Peter Maivia 
Rick Martel 
Mil Mascaras 
Masked Superstar 
Dr. Bill Miller 
Gorilla Monsoon 
The Moondogs (Rex and King) 
Pedro Morales [54%] 
Blackjack Mulligan 
Magnificent Muraco 
Dick Murdoch 
Skull Murphy 
Bull Ortega 
Tony Parisi 
Ken Patera 
Pat Patterson 
Roddy Piper 
Antonio Pugliese (Tony Parisi) 
"Polish Power" Ivan Putski [34%] 
Harley Race [75%] 
Bull Ramos 
Dusty Rhodes [63%] 
"Wildfire" Tommy Rich 
"Nature Boy" Buddy Rogers 
Bruno Sammartino [54%] 
Tito Santana [53%] 
Baron Mikel Scicluna 
Sgt. Slaughter [62%] 
"Superfly" Jimmy Snuka [60%] 
Stan Stasiak 
Ricky Steamboat 
George "The Animal" Steele 
Ray "The Crippler" Stevens 
Chief Jay Strongbow 
Big John Studd [42%] 
Professor Toru Tanaka 
Texas Red (Red Bastien) 
Tiger Chung Lee 
Tiger Mask (Satoru Sayama) 
Tarzan Tyler 
Greg Valentine [58%] 
Valiant Brothers (
"Handsome" Jimmy & "Luscious" Johnny
Nikolai Volkoff 
Bill Watts 
Wild Samoans (Afa & Sika) 
Billy White Wolf (Sheik Adnan Al-Kaissey) 
Jay Youngblood 
Larry Zbyzsko

WWF - World Wrestling Federation (1983-2002) 
It is perhaps impossible to succinctly summarize the accomplishments and impact of Vincent Kennedy McMahon and the World Wrestling Federation. I would recommend 
Sex, Lies and Headlocks: The Real Story of Vince McMahon and the World Wrestling Federation by Shaun Assael and Mike Mooneyham, but there is a slew that has been written in books, newsletters and on the internet about this amazing shift in the pro-wrestling world. To oversimplify it all, Vince McMahon bought “Capital Sports” from his dying father and merged it with his “Titan Sports” and took his company national by buying acquiring local markets and local talent, McMahon largely took over the United States. It is important to also say, that McMahon transitioned to an even showier product than his father and began calling his wrestlers “supertars” and his product “sports entertainment.” McMahon innovated many things, utilized many preexisting things and essential recreated pro-wrestling in the United States and has influenced every corner of the global with his product. Due to the diversity of talent and products, I am going to use these three categories: "Rock-n-Wrestling" (`83-`93), "New Generation" (`93-`96) and "WWF Attitude" (`97-`01).

"Rock-n-Wrestling Connection" (1983-1995) 
The WWF had always been a big money territory and in 1983, Vincent K. McMahon began building the strongest roster by actively raiding talent from regional promotions. He signed Hulk Hogan away from the AWA and made him the WWF’s main star for the next decade and arguably the biggest pro-wrestler of all-time. In 1983, there were many regional companies and when the 1990s started, there were realistically only two major promotions - the WWF and the WCW backed by Turner  Broadcasting. The WWF hit hard times in the early 1990s with a steroid trial and sex scandals as well as the decline of the talent that McMahon had raided.

General Adnan [Manager] 
"Adorable" Adrian Adonis [63%] 
Captian Lou Albano [Manager] 
Andre the Giant [58%] 
Tony Atlas 
"Outlaw" Ron Bass 
"Beast from the East" Bam Bam Bigelow [71%] 
Big Bossman [54%] 
"Classy" Freddie Blassie [Manager] 
Blue Blazer [67%] 
Nick Bockwinkel [Road Agent] 
Brainbusters (
Arn Anderson & Tully Blanchard
"Canada's Strongest Man" Dino Bravo 
Gerald Brisco [Wrestler/Road Agent] 
Jack Brisco [80%] 
British Bulldogs (
Dynamite Kid [81%] & Davey Boy Smith [62%]) 
Bad News Brown 
King Kong Bundy [34%] 
The Bushwackers (Butch & Luke) [37%/43%] 
Can-Am Connection (
Tom Zenk & Rick Martel
Scott Casey 
Demolition (
Ax & Smash
Doink the Clown (Matt Borne) 
"Hacksaw" Jim Duggan [48%] 
Earthquake (John Tenta) 
The Fabulous Rougeau Brothers (Jacques & Raymond) 
"Nature Boy" Ric Flair [84%] 
Mr. Fuji [Wrestler/Manager] 
Hoss Funk [83%] 
"Rugged" Ronnie Garvin 
Terry Garvin 
The Genius (Lanny Poffo) 
Eddie Gilbert 
"Superstar" Billy Graham [55%] 
Bret "Hitman" Hart [83%] 
Jimmy Hart [Manager] 
Lord Alfred Hayes [Personality] 
Billy Jack Haynes 
Bobby "The Brain" Heenan [Manager] 
"Mr. Perfect" Curt Hennig [70%] 
Hulk Hogan [58%] 
Honky Tonk Man [42%] 
Sam Houston 
Iron Shiek [56%] 
Rocky Johnson 
Jumping Bomb Angels 
Junkyard Dog [49%] 
Sid Justice 
Killer Khan 
Killer Bees (B. Brian Blair & "Jumping" Jim Brunzell
Tiger Chung Lee 
Legion of Doom (Hawk & Animal) [64%/55%] 
Shawn Michaels [81%] 
Mil Mascaras 
Masked Superstar 
Gorilla Monsoon 
Fabulous Moolah 
Pedro Morales [54%] 
The Mountie 
Blackjack Mulligan [52%] 
Magnificent Muraco 
Dick Murdoch 
Col. Mustafa [56%] 
Nasty Boys (Brian Knobbs & Jerry Sags) 
One Man Gang [38%] 
"Mr. Wonderful" Paul Orndorff [55%] 
Ken Patera 
Pat Patterson 
Mr. Perfect 
"Rowdy" Roddy Piper [58%] 
Leapin' Lanny Poffo 
"Polish Power" Ivan Putski [34%] 
"The King" Harley Race [75%] 
The Red Rooster [60%] 
"The Natural" Butch Reed 
"The Common Man" Dusty Rhodes [63%] 
Wendi Ritcher 
Jake "The Snake" Roberts [53%] 
Buddy Rogers [Manager] 
Buddy Rose 
Mike Rotundo [49%] 
Nelson Royal 
"Ravishing" Rick Rude [68%] 
Mr. Saito
"The Living Legend" Bruno Sammartino [54%] 
Tito Santana [53%] 
"Macho Man" Randy Savage [71%] 
"Bulldog" Buzz Sawyer 
David Schultz 
Sensational Sherri [Wrestler/Manager] 
Sgt. Slaughter [62%] 
Ricky "The Dragon" Steamboat [83%] 
"Superfly" Jimmy Snuka [60%] 
Strike Force (
Tito Santana & Rick Martel
Jay Strongbow 
Big John Studd [42%] 
Ultimate Warrior [44%] 
The Undertaker 
Greg "The Hammer" Valentine [58%] 
Jesse "The Body" Ventura [47%] 
Nikolai Volkoff
"Texas Tornado" Kerry Von Erich [59%] 
Wild Samoans (Afa & Sika) 
Barry Windham

WWF - World Wrestling Federation (1983-2002) 
"New Generation" (1995-1998) 
The territorial system had crumbled and the pro-wrestling talent pool had declined sharply. WCW began signing away stars the WWF had established and the challenging more than they ever had before. The WWF combated this by pushing their “New Generation” of stars. This new crop was perhaps more talented in the ring, but lacked the personalities and drawing power the WWF needed. The cartoon characters of the 1980s did not have the appeal they once did and pro-wrestling around the world was becoming edgier. This period of the WWF is also remembered for the political influence of “the Kliq” as well as the near death of the WWF due to financial woes. WCW was gaining momentum with their flagship show “Monday Nitro” in direct opposition to WWF’s “Monday Night RAW” and after signing away key talent, shooting an invasion angle and recruiting the best junior heavyweights from around the world, they were able to take over the top spot in the pro-wrestling world. The WWF's answer was to create an edgier product that the Turner Broadcasting backed WCW could not emulate.  

Tony Anthony 
"Stone Cold" Steve Austin [76%] 
Bob Backlund [48%] 
Paul Bearer [Manager] 
"Beast from the East" Bam Bam Bigelow [71%] 
Bodydonnas (
Skip & Zip
Gerald Brisco 
King Kong Bundy [34%] 
The Coach (John Tolos) [Manager] 
Jim Cornette [Manager] 
Doink the Clown (#2) (Steve Keirn) 
Dean Douglas 
Executioner (Terry Gordy) 
Bertha Faye 
Freddie Joe Floyd (Tracy Smothers) 
Bret "Hitman" Hart [83%] 
Owen Hart [67%] 
Dok Hendrix (Michael Hayes) [Announcer/Manager] 
"Mr. Perfect" Curt Hennig [70%] 
Aja Kong 
Blackjack Lanza 
Jerry "the King" Lawler [70%] 
Legion of Doom (Hawk & Animal) [64%/55%] 
Mankind [67%] 
Rick "The Model" Martel [50%] 
"Heartbreak Kid" Shawn Michaels [81%] 
Gorilla Monsoon [Announcer/"President"] 
Bull Nakano 
Pat Patterson 
Rad Radford (Louie Spicolli) 
Razor Ramon 
Jake "The Snake" Roberts [53%] 
"IRS" Irwin R. Shyster 
Davey Boy Smith [62%] 
Sgt. Slaughter [62%] 
Al Snow 
Rick Steiner 
Sycho Sid 
Ultimate Warrior 
Uncle Zebekiah (Dutch Mantell) [Manager] 
The Undertaker 
Vader [77%] 
Yokozuna [35%]

WWF - World Wrestling Federation (1983-2002) 
"WWF Attitude" (1998-2002) 
In the late 1990s, WWF was the #2 pro-wrestling company for the first time and they began going in a radically new direction to attract casual fans. "WWF Attitute" took the product to a new level with colorful language, risqué content, controversial storylines and the central story of Vince McMahon himself as the heel boss against their charismatic anti-hero stars. The WWF went to war with WCW and produced some tremendous television and pay-per-views. Even more significant, they became a publicly traded company, which generated new revenue. They also expanded their media direction, which has been successful as well. WCW eventually lost their momentum, tried to create a wild product, but instead fell hard. This allowed Vince McMahon to buy them out in 2001, ending the "Monday Night Wars" and changing American pro-wrestling for the foreseeable future. That same year, ECW, whose innovative product had great influenced "WWF Attitude" also folded and eventually McMahon bought their assets. Since that time, McMahon has essential been pro-wrestling in the United States. 

"Stone Cold" Steve Austin [76%] 
Paul Bearer 
Big Bossman [54%] 
Gerald Brisco 
Cactus Jack [67%] 
Tommy Dreamer 
Dude Love [67%] 
Mick Foley [67%] 
Terry Funk [84%] 
Doug Furnas 
Golga (John Tenta) 
Bret "Hitman" Hart [83%] 
Owen Hart [67%] 
"Mr. Perfect" Curt Hennig [70%] 
Paul Heyman [Announcer/Manager] 
Blackjack Lanza [Agent] 
Phil Lafon 
Jerry "the King" Lawler [70%] 
Tennessee Lee (Robert Fuller) 
Legion of Doom (Hawk & Animal) [64%/55%] 
Dean Malenko [70%] 
Mankind [67%] 
"Heartbreak Kid" Shawn Michaels [81%] 
Diamond Dallas Page [54%] 
Pat Patterson [Agent] 
"Loose Cannon" Brian Pillman [75%] 
Jake "The Snake" Roberts [53%] 
The Rock
"Ravishing" Rick Rude [Manager] 
Sgt. Slaughter [62%] 
Davey Boy Smith [62%] 
Al Snow 
The Undertaker 
Vader [77%] 
Blackjack Windham

WWE - World Wrestling Entertainment (2002-2011) 
In 2002, “World Wrestling Federation Entertainment, Inc.” headed by Vincent K. McMahon and Linda McMahon changed the banner name of their company by changing “Federation” to “Entertainment”. After several legal problems with the “World Wildlife Fund,” which predated them, they were forced to make the change. Though their promotional practices did not change with the name change, since that time, the WWE has certainly employed some creative strategies. They began aggressively buying up territorial libraries for historical programming, DVDs and video packages. They also continued to put out biographies of current and past stars with varying degrees of success. The WWE also split itself into two brands (“Raw” and “Smackdown”) to produce the illusion of competition and later an “ECW” brand in 2006.  As the second decade of the new millennium began, the WWE made some sweeping changes to alter and clean up their image.  From the adoption of a Wellness Policy and attempts at developing a social network (WWE Fan Nation, later WWE Universe) to moving to a "PG" rating for their TV shows and  branching into other entertainment avenues, the WWE juggernaut underwent a definitive comprehensive and family-friendly facelift.  The most notable of these was perhaps changing their name to simply "WWE" in another paradoxical attempt to continue removing "wrestling" from their product image.

Arn Anderson [Agent] 
"Stone Cold" Steve Austin 
Chris Benoit 
Jerry Brisco [Agent] 
Jim Cornette [Developmental Territory] 
"Million Dollar Man" Ted DiBiase [Agent] 
Tommy Dreamer 
"Hacksaw" Jim Duggan 
The Fabulous Moolah 
"Nature Boy" Ric Flair 
Mick Foley 
Terry Funk 
Greg Gagne [Developmental Terriotory] 
Chavo "Classic" Guerrero 
Eddy Guerrero 
Scott Hall
Jody Hamilton [Developmental Territory] 
Michael Hayes [Agent] 
Paul Heyman [Manager/Personality] 
Tim Horner [Road Agent] 
Rocky Johnson [Developmental Territory] 
Steve Keirn [Agent] 
John Laurainitis [Talent Relations] 
Jerry "the King" Lawler [Announcer] 
Dean Malenko [Agent] 
"Heartbreak Kid" Shawn Michaels 
Bob Orton Jr. 
Diamond Dallas Page 
Pat Patterson 
"Rowdy" Roddy Piper 
Tom Prichard [Road Agent] 
Road Warrior Animal 
The Rock 
The Sandman 
Al Snow [Developmental Territory] 
Lance Storm 
Tazz [Announcer] 
The Undertaker 
Koko B. Ware

WWE (2011-) 
In 2011, “World Wrestling Entertainment, Inc.” changed the banner name of their company to "WWE, Inc." in a further push in distancing themselves from wrestling. The company has dramatically altered their product and while they regularly offer "old-school professional wrestling" up in the form of books, videos and features on their WWE 24/7 channel, they've modified their lexicon and have attempted to project an image that they are not simply a pro-wrestling company.  They have changed radically in the quarter century that Vince McMahon has been at the helm and many are curious to see how they will change when his daughter, son-in-law and others take over for him.

Arn Anderson [Producer] 
Booker T [Announcer] 
Gerald Brisco [Producer] 
Robbie Brookside [Trainer]
Edge [Ambassador]
Howard Finkel
Michael Hayes [Manager/Writer] 
Hideo Itami
Steve Keirn [FCW President]
Blackjack Lanza [Producer] 
John Laurainitis [Talent Relations]
Dean Malenko [Producer]
Shawn Michaels [Ambassador]
Tom Prichard [Trainer]
Dusty Rhodes [Creative]
Road Dogg [Producer]
Mike Rotunda [Producer] 
Sgt. Slaughter [Ambassador]
Norman Smiley [Trainer]
Ricky Steamboat [Trainer]
Trish Stratus [Trainer]
Jim Ross [Ambassador]
Harvey Whippleman [Producer]
X-Pac [Ambassador]
Mae Young [Ambassador]