To be successful you must become a leader. You can only become successful by building a successful team.
You are responsiable for the success of you business. You are The Leader.
John C. Maxwell is the world's leading authority on leadership and learning to become a leader.
Contrary to popular belief. Leaders are not born they create themselves.
Maxwell's leadership principles are as relevant as they are timeless. His influence is global.
And his philosophy is simple: Everything rises and falls on leadership.
The following is a summary of his best selling book The 21 Irrefutable Laws of Leadership
John C. Maxwell suggests that you keep the following four principles in mind as you read the ideas
1. The 21 irrefutable laws can be learned. [leadership is a skill and like all skills it can be learned]
2. The laws can stand alone. [you don't have to use all the laws in every situation]
3. The laws carry consequences with them. [sacrifices must be made in order to succeed]
4. These laws are the foundation of leadership. [knowing the laws will not make you a leader LIVING them will]
Law # 1 Law of the Lid
Leadership Ability Determines a Person’s Level of Effectiveness
Leadership ability is the lid that determines a person’s level of effectiveness. The lower an
individual’s ability to lead, the lower the lid on his potential. The higher the leadership, the greater the
effectiveness. Your leadership ability – for better or for worse – always determines your effectiveness and
the potential impact of your organization.
Maxwell uses the McDonald brothers as example of weak leadership putting a lid on their ability
to succeed. The brothers started the McDonald’s hamburger chain but lacked the leadership to take it to
national prominence. Ray Kroc had a vision for a national hamburger chain and bought the brothers’
business and turned McDonald’s into the successful giant restaurant chain it is today..
Ray Kroc’s lid was high and obviously the McDonald’s leadership lid was low.
[what is your vision for your business and the people in your team?]
Law # 2 The Law of Influence
The True Measure of Leadership is Influence – Nothing More, Nothing Less
If you don’t have influence, you will NEVER be able to lead others.
The five myths about leadership:
1. The management myth
Leading and managing are not the same. Leadership is about influencing
people to follow while management is about maintaining systems and
processes. A leader can bring about positive change, a manager cannot.
2. The entrepreneur myth
People may be buying what an entrepreneur is selling but they aren’t
necessarily following him.
3. The knowledge myth
Knowledge may be power but that power does not necessarily equate to
4. The pioneer myth
The pioneer out front isn’t necessarily the leader. A leader not only needs
to be out front, but also needs to have people intentionally following and
acting on his vision.
5. The position myth
It’s not the position that makes the leader, it’s the leader that makes the
The very essence of all power to influence lies in getting the other person to participate. If you
can’t influence others, they won’t follow you. And if they won’t follow, then you are not a leader.
Are you a positive influence on your team do you lead by example? do you communicate
with your team and share you vision?
Law # 3 The Law of Process
Leadership Develops Daily Not in a Day
Spend your life building your leadership worth. It can’t be built in a day. The secret is found in your daily agenda.
Leadership is complicated. It has many facets: respect, experience, emotional strength, people
skills, discipline, vision, momentum, and timing – the list goes on.
Leaders are learners. The learning process is ongoing, a result of selfdiscipline, and
perseverance. Build each day on the previous day’s progress.
The four phases of leadership growth:
Phase 1 – I don’t know what I don’t know
Try to think of yourself as a leader and then work to become one.
Phase 2 – I know what I don’t know
Recognize that you may not know what you need to know to lead
effectively and start learning.
Phase 3 – I grow and know and it starts to show
Recognize your lack of skill and begin the daily discipline of personal
growth in leadership.
Phase 4 – I simply go because of what I know
Your dedication to improving your leadership ability on a daily basis begins
to pay off and your ability to lead becomes almost automatic.
No matter where you’re starting from in the leadership continuum, you can get better.
It really is about daily preparation.
[have you made a written goal planning out how you will become a leader? the daily actions you will take
the books you will read and who you will become in the process?]
Law # 4 The Law of Navigation
the trip the best chance of being successful:
and lack of imagination.
When you prepare well, you convey confidence and trust to the people.
[are your goals written out have you PLANed AHEAD?]
Law # 5 The Law of E.F. Hutton
Hutton was America’s most influential stock market analyst. When he spoke people listened.
That is what Maxwell refers to as the leadership truth The Law of E. F. Hutton.
Because when the real leader speaks people do listen.
The real leader holds the power not just the position.
Quoting Baroness Margaret Thatcher
“Being powerful is like being a lady if you have to tell people you are you aren’t.”
The real test of leadership is not where you start out... It is where you end up that matters.
People become real leaders because of:
1. Character – Who they are Leadership begins with the inner person.
People can sense the depth of your character
2. Relationships – Who they know Develop relationships, deep ones. [get to know your team members]
3. Knowledge – What they know Information is vital to a leader. Get a keen grasp of the facts.
Do lots of homework. [do you know your business our company your team members goals?]
4. Intuition What they feel. Leaders have to deal with countless intangibles.
[what you do speaks so loudly no one can hear a word you say]
5. Experience – Where they’ve been Past success will lead to future success.
[if you don't have experience make-up for it in passion and learning and example]
6. Past success – What they've done Nothing speaks the volumes that a good track record does.
[if you don't have any past successes make-up for that in your everyday example]
7. Ability – What they can do
[show by the example of living these rules that you are the leader people are looking for]
[Actions speak louder than words Make your ACTIONS speak volumes then people will listen]
Law # 6 The Law of Solid Ground
Trust is the Foundational value of Leadership
In leadership you can’t take shortcuts!
To build trust a leader must embody these qualities:
People will forgive occasional mistakes especially if they can see that you are growing as a
leader. They will not trust anyone who has slips in character.
Character and Leadership Credibility always go hand in hand. Character makes trust possible.
Trust makes leadership possible. This is the Law of Solid Ground.
A real Leader's character communicates consistency and respect.
Leaders earn respect by...
making sound decisions
admitting their mistakes
putting what’s best for their followers and
the organisation ahead of their personal agendas.
A leader's excellent character builds trust among his followers.
When a leader breaks trust he forfeits his ability to lead.
Trust is the foundation of leadership. Break the Law of Solid Ground and you are through
as a leader.
Law # 7 The Law of Respect
People Naturally Follow People Stronger Then Themselves
When people respect someone as a person they admire him.
When they respect him as a leader they follow him.
People do not follow others by whim. They follow those whose leadership they respect.
The greater a leaders ability the more quickly he recognises leadership or lack of
it in others.
A strong leader may follow someone weaker than themself. When that
happens it is for a reason. The stronger leader might do so out of respect for the person’s
accomplishments. Or via the chain of command. Followers are attracted to people who are better
leaders than themselves. This is the Law of Respect.
Law # 8 The Law of Intuition
Leaders Evaluate Everything with a Leadership Bias
The Law of Intuition is dependent on facts plus instinct along with other intangible factors. Leadership
intuition is often the factor that separates the greatest leaders from the simply ok ones.
A leader needs to read the situation and know instinctively what play to call.
Leaders evaluate things with a bias for action.
Leaders read situations, resources, people and themselves.
The three levels of leadership intuition
1. Those who see it naturally
2. Those who are nurtured to see it
3. Those who will never see it
Leaders see problems evaluate them and commence resolving them immediately.
Law # 9 The Law of Magnetism
Who You Are Is Whom You Attract!
Exactly who you attract as a leader is not actually decided by what you might want.
It truly is dependant on your leadership. Think the people within your inner circle you
will find the individuals there share common ground in the majority of these areas...
The more effective a leader you are the higher quality the leaders you will attract.
Who you are is whom you attract. Is the Law of Magnetism.
Law # 10 The Law of Connection
Leaders Touch a Heart Before They Ask for a Hand
You must learn how to connect with people at their level.
You can not move people to action unless you first move them with emotion (their Why).
The heart comes before the head.
Don't be overwhelmed simply.. Connect with people one at a time.
leaders can have problems with the Law of Connection because they believe that connecting is
the responsibility of the down line . That is especially true of positional leaders. The often think I am the
upline. I have the position. These are my down line let them come to me.
It is the leaders job to initiate connection with the people.
When a leader has done the work to connect with his team you can see it in the way the
To lead yourself use your head. To lead others use your heart.
Law # 11 The Law of the Inner Circle
A Leaders Potential Is Determined by Those Closest to Him
Who are you hanging out with?
Who are you listening to?
Who is influencing you?
Who Should you be hanging out with?
Who Should you be listening to?
Who Should be influencing you?
Those closest to you need not be just people. What are you allowing to influence you?
What are you reading?
What are you listening to?
What are you watching?
What Should you be reading?
What Should you be listening to?
What Should you be watching?
When you have the right influences your potential skyrockets.
Leaders find greatness in a team and help the members find it in themselves.
Surround yourself with the best people possible. The Law of the Inner Circle.
Law # 12 The Law of Empowerment
Only Secure Leaders Give Power to Others
Your teams capacity to achieve is determined by your ability to empower them. Give your
people the resources and confidence to succeed and turn them loose to achieve. Only
empowered people can reach their potential.
Leadership must be based on goodwill It means obvious and wholehearted commitment to helping your team.
Law # 13 The Law of Reproduction
It Takes a Leader to Raise Up a Leader
Leaders develop leaders followers cannot develop leaders.
If you want to have your team filled with positive productive people who are actively building their businesses.
That is who you must be as their leader.
Spend time with the best leaders you can find. This can be in person online attending the business calls reading books
The 30 Day Success Course listening to audios...
The only way you will be able to develop other leaders is to become a better leader.
To do this...
1. See the big picture
2. Attract potential leaders
3. Create an eagle environment where a leader casts a vision offers incentives
encourages creativity allows risks and provides accountability.
Law # 14 The Law of Buy In
People Buy Into the Leader... Then the Vision
The leader finds the dream and then the people... The people find the leader and then the dream.
People follow worthy leaders who promote worthwhile causes. People buy into the leader first and
then the leaders vision.
As a leader you do not earn points for failing in a good cause. You do not get credit for being right.
Your success is measured by your ability to actually take the people where they need to go.
You can only do that if the people first buy into you as a leader. This is the reality of the Law of Buy In.
Law # 15 The Law of Victory
Leaders Find a Way for the Team to Win
Victorious leaders feel loosing is unacceptable. So they workout what
must be done to gain victory. They then go after it with everything available to them.
Victorious leaders are unable to accept defeat.
Chapter 16 The Law of the Big Mo
Momentum Is a Leaders Best Friend
All leaders face the challenge of creating change in an organisation. The key is momentum the Big Mo.
A leader creates momentum. Followers catch it.
Momentum makes leaders look better than they are.
Momentum helps followers perform better than they are
Momentum is easier to steer than to start
Momentum is the most powerful change agent
Law # 17 The Law of Priorities
Leaders Understand That Activity Is Not Necessarily Accomplishment
A leaders can never grow to the point where they do not need to prioritise.
What is required?
What gives the greatest return?
What brings the greatest reward?
Activity does not necessarily mean accomplishment. Take time to know your leadership priorities.
Are you focused on the things that will bring the greatest rewards.
Law # 18 The Law of Sacrifice
A Leader Must Give Up to Go Up you cannot do it all or have it all! To think so is immature
The true nature of leadership is sacrifice. What is the price of your success? What will you not do in order to be successful?
Sacrifice is a constant in leadership.
Contrary to popular belief As you rise in leadership responsibilities increase and rights decrease.
When you become a leader you give up the right to think about yourself.
Success requires continual change improvement and sacrifice.
Law # 19 The Law of Timing
When to Lead Is As Important As What to Do and Where to Go
When a leader makes a move there are only four outcomes
1. The wrong action at the wrong time leads to disaster.
2. The right action at the wrong time leads to resistance.
3. The wrong action at the right time is a mistake.
4. The right action at the right time results in success.
When the Right Time and the Right Leader come together incredible things will happen.
Law # 20 The Law of Explosive Growth
To Add Growth develop Followers... For Explosive Growth develop Leaders
It is up to you to build the leaders who will take the business to the next level.
Law # 21 The Law of Legacy
A leaders lasting value is measured by the duplication in their team
Make your team stronger by preparing your leaders.
Leadership is not something you can delegate. You either exercise leadership or abdicate it.
Leave a legacy by:
Lead your downline with goals
Look for the leaders in your team
Pay the price today to assure success tomorrow Just Do It
Value team leadership above individual leadership
Part of your responsibility is to train your downline for what is ahead. Develop leaders.