I want to provide marketing assistance to wineries, and write about subjects I'm passionate about
Brockbank Consulting Services, present
Freelance writing/editing/blogging/designing/twittering and SEO implementation
The Goldendale Sentinel
Managing News Editor for a weekly county-seat newspaper
edited, designed and oversaw reporter/sports reporter and designer for a
weekly paper that represents Klickitat County, Washington. I am
proficient in AP style, Quark Express and InDesign. I laid out 80% of
the news pages, including the front page and editorial page. I
trained an inexperienced employee to be an award-winning journalist.
As part of the editorial board, I worked with the general manager and
publisher on improving the paper and developing special sections. I
covered, as a journalist, state, county and local politics, economic
development, energy issues and education issues. I also wrote a
weekly editorial and produced the content for the editorial page. Advertising revenue and readership increased. Increased stakeholders commitment to the community.
South Valley Newspapers/Main Street Media, 2003-2005
Freelance Wine Columnist, news/lifestyle journalist and photographer
Wrote weekly wine column and business column in Hollister Freelance, interview and write features on local personalities for Gilroy Dispatch. Readership and advertising has increased.
Santa Clara Valley Wine Growers Association, Executive Director, 2001-2003
Provided management leadership for a start-up trade association of 15 wineries, grape growers and business-related affiliate members.
My efforts in destination marketing, public relations and branding of region and industry increased tasting room visits by 50%. Political lobbying eliminated certain permit fees for winery start ups saving wineries over $1000 per year. Community outreach and business to business partnership building increased business affiliate membership by 200%.
West Hollywood Avenues of Art and Design, Executive Director, 1999-2001
Developed and managed Business Improvement District of 400 design showrooms, art galleries, and specialty shops.
Public relations, marketing, and advertising efforts increased district awareness by 30% and brought new consumers to the businesses. Monthly Art Walks increased customer base by 40%. Design Walk event increased attendance from 25,000 to 50,000. High end corporate sponsorships provided 30% increase in budget.
Diversified Educational Services, writer/editor, 1998-1999
Wrote and edited educational newsletters and professional publications
Conducted interviews, proofread and edited copy, wrote twenty-five 300 word stories per week, organized photo shoots, and was the graphics department liaison.
Brockbank Agency, President, 1983 -2005
Ran a PR and literary agency, which employed 7 people
Coordinated marketing strategies and special events. Increased traffic and business during post Christmas period for over 400 retail venues by creating a major food and beverage festival in conjunction with the Rose Bowl Parade activities.
Created grant writing program for volunteers and developed sponsorship partnerships. Trained 25 new grant writers that resulted in 5 grants being awarded and 10 new sponsorships from local businesses.
CKCU FM (Canada’s NPR), Public Affairs Director, 1981-1983
Produced 20 public affairs shows
Trained on-air hosts, reporters, writers, commentators; produced three hour morning magazine; wrote and hosted weekly book program and bi-weekly film program; reported on city and federal politics.
1982 Carleton University, Ottawa, Canada
Bachelor of Arts Degree, Mass Communications
1977 to 1981 York University, Toronto, Canada
Bachelor of Fine Arts: film production and theory, visual arts
WSET Advanced International Wine Program
Vintages LTD., Vancouver, BC, Advanced Course:Pass with Merit, passed blind tasting.
WSET Intermediate International Wine Program, awarded Pass with Distinction, 90%.Fine Vintages LTD.Vancouver BC
Children's Book Illustration, Vancouver, BC
University of British Columbia, Continuing Education
Writing Novels,Vancouver, BC
UBC Summer Program
Introduction to Adobe InDesign Foothll College, San Jose, CA
Stanford University, Palo Alto, CA
Professional publishing course focusing on the future of publishing, multi-media, and the internet.
Summer Institute of Film and Television, Ottawa, Canada
Producing for feature films, design and promotion on the internet, writing and producing documentaries.
Carleton University, Ottawa, Canada
“Writing for Publicity” and “Using Publicity in Government” professional courses.
Carleton University, Ottawa, Canada
Ontario College of Arts Summer Certificate Program, Toronto, Canada
Water color techniques, printmaking, graphic design, air brush illustration.
Wilsonville Community Sharing
Board member, newsletter publisher
Dawn Black's Federal NDP Community Office in BC.
Letter writing, newsletter articles, editing.
KCTS Seattle Cooks Fundraising Specials
Recipe contributer and on-air guest
Sangeet School of World Music
Ottawa Internation Architecture and Film Festival
Ottawa Valley Writers Festival
PR and board member.
Ottawa Film and Television Association
PR and board member
CKCU FM and CFUO FM