Warner Bros. Beverly Hills

    
9404  Wilshire Blvd.

Beverly Hills, CA 90212  
| map


Opened: May 19, 1931.  The opening feature was "The Millionaire" with George Arliss.



Jack Warner, Jr. at the groundbreaking ceremony. It's
from nine minutes of film from the Beverly Hills Historical
Society on the groundbreaking, the development of
Beverly Hills, and the finished theatre.

On YouTube:
Warner Theatre 1931

The film is narrated by Marc Wanamaker and is footage shot by Warner Bros of both the ceremony and the completed theatre. It evidently was screened at the opening.

Talking about the theatre, the opening night program noted that "It is not for us to tell you whether it is beautiful, but for you to tell yourselves."  That message was also repeated in film on the screen:

More of the opening message:

Architect: B. Marcus Priteca. Priteca also designed the Warner theatres in San Pedro and Huntington Park.  He was also the architect of the downtown Pantages (1920) and the Hollywood Pantages. The Warner Beverly Hills had a glorious career as a deluxe venue for prestige films.

Seating: 1,500 



A ticket for the 1935 premiere of Max Reinhardt's
 "A Midsummer Night's Dream" with Mickey Rooney.
It's on the Beverly Hills Heritage Facebook page .
 full size view

Status: Demolished in 1988 for a parking lot -- a sad day for Beverly Hills. One of the stated reasons for the demolition was that the owners didn't want to do seismic retrofit work on the building and offered a possibly bogus $12 million estimate as their justification.

VistaVision at the Warner: For a short period in the 50s, the Warner had one of two horizontal VistaVision installations in the Los Angeles area -- the El Capitan (then known as the Paramount) in Hollywood also got a set. The equipment at the Warner was removed in 1957 or 1958.


The "Lazy-8" projector, an illustration from
"The Horizontal VistaVision Projector" article on
the site American Widescreen Museum. Also
see their great main VistaVision section.

larger view

In Paramount's VistaVision process, the film "runs up" -- the feed reel is on the bottom. With 8 perforations per frame, the film speed is twice normal 35mm -- 180 feet per minute.

Other theatres getting the specially built Century projectors were the Radio City Music Hall (for "White Christmas") and the Paramount in Times Square.  While Paramount photographed many films (perhaps 80!) in the process, only "White Christmas" (1954),  "Strategic Air Command" (1955), "To Catch A Thief" (1955) and "The Battle of The River Plate" (1956) were exhibited using horizontal projection -- and these with only a few prints struck.

All the others were printed down to conventional 35mm "flat" prints designed to be shown at aspect ratios between 1.66 to 1 and 2.0 to 1. Special framing marks appeared at the beginning of each reel. At least one film also had prints done in 'scope format.




A 1955 ad for "Strategic Air Command" at the Stanley Warner
Beverly Hills. It's from American Widescreen Museum.
full size view

In the full horizontal projection format, VistaVision was ideally as wide as a theatre's Cinemascoe picture but twice as tall -- a screen size that could be as big as was being used for TODD-AO or Cinerama.




An ad touting the virtues of VistaVision from a
now-vanished Robert Harris article "Motion Picture
 High Fidelity"
on the site The Digital Bits
larger view



The 8 perf VistaVision frame, from
the Wikipedia article "VistaVision."
larger view

Paramount wasn't big on stereo sound at this point so the system employed Perspecta Sound, a system using inaudible control tones on the optical single track so it could be directed to any of the three stage speakers or the surrounds.



A frame from the 8 perf VistaVision film "Vertigo."
See a larger view, and lots more, on Widescreen
Museum's VistaVision section page 5.

The VistaVision process was later used for special effects work in many films, such as "Star Wars" due to its use of a large image area on standard film stock. And it morphed into a wder aspect ratio version, Technirama. See our Movie Links page on the Hollywood Theatres site for more about VistaVision and other projection processes.

70mm at the Warner: The theatre was equipped with Norelco AAII 35/70 projectors and 6 channel Ampex sound for 70mm presentations. It was a four machine booth -- the other two were Simplex XLs. 70mm roadshow engagements included:

"Lawrence of Arabia" - Columbia, 1962
"Becket" - 1964
"Lord Jim" - 1965
"Flight of the Phoenix - 1966 -- possibly 35mm, not reserved seats
"Taming of the Shrew" - 1967 - possibly 35mm
"Doctor Zhivago" - 1968 - moveover, not reserved seats
"2001" - 1969 - moveover from the Warner Hollywood, reserved seats
"Julius Ceasar" - 1970 - possibly 35mm
"Ryan's Daughter" - 1970
"Doctor Zhivago" - 1970 - moveover, not reserved seats
"Patton" - 1970 - moveover, reserved seats
"Mary, Queen of Scots" - 1971
"Sound of Music" - 1973 - return engagement, not reserved seats
"Gone with the Wind" - 1974 - 70mm blowup, not reserved seats

For a great compilation of information about 70mm runs at the Warner and other venues, see the 70mm in Los Angeles section on fromscripttodvd.com.

Operators in the 50s and 60s: After the consent decrees of the 50's, the Warner Beverly Hills was operated by the Stanley Warner Corporation as the Stanley Warner Beverly Hills and, starting in the late 60's, by Pacific Theatres as Pacific's Beverly Hills.  

The final years: After the good bookings migrated to Westwood and more suburban locations, this once glorious theatre finished its movie days in the late 80's as an independent 99 cent house after Pacific Theatres left.

Later it was renamed "The Beverly" (not to be confused with the other Beverly Theatre) and used for concerts, to the ire of the city fathers.

The Warner Beverly Hills in the Movies: The theatre is featured in "Blood Theatre" (1984).

More Information: See the Warner Beverly Hills page on Cinema Treasures for an interesting history as well as a great photo spread.

For information on 70mm roadshows at the Warner Beverly Hills see Michael Coate's From Script to DVD: 70mm in Los Angeles.

See some footage on the Internet Archive for a wonderful drive down Wilshire in 1935. We see the east end of the Warner marquee at the beginning as well as a drive-by later. Playing at the time is the feature "Oil For The Lamps of China."

And don't miss our page on the nearby Beverly Theatre, now also demolished.


    Boxoffice    

www.boxoffice.com/the_vault



A look at the new carpet in the remodeled
lobby of the Warner is featured on page 71 of the
 March 6, 1961 issue of Boxoffice.

Also see the September 1980 issue for a
three page story on the Warner becoming
 Beverly Hills' first 99 cent theatre.




    California State Library    

 www.library.ca.gov 


The California State Library has a number of
exterior
views circa 1931 from the Mott-Merge collection
including
this nice look at the marquee.  
full size view




A lovely view of the Warner Beverly Hills facade.
  full size view



The east side of the building.
 full size view  | another version

Also in the collection:
 
| facade from across Wilshire
- "City Lights" |
| another facade view  - slightly from the east - "City Lights" |
 | exterior from corner - "The Finger Points" | tower detail |  



    Cinema Treasures   

cinematreasures.org


A 1978 view looking west, added by
indefatigable contributor Bill Gabel to the Cinema
Treasures page on the Warner Beverly Hills.
full size view

The photo above also appears on
 Beverly Hills Heritage.




A rare color view looking back into the auditorium.
This and most of the other images of the theatre were
added to the Warner Beverly Hills
Cinema Treasures
 page
by prolific site contributor Bill Gabel. 
full size view




A rare view of the lobby in later years.
full size view




The demolition in 1995. 
full size view


The photo above also appears
on Beverly Hills Heritage.



Looking at a deco column capital during demolition.
 full size view




Another demolition photo.
full size view




  Los Angeles Historic Theatre Foundation  

www.lahtf.org | Facebook group page | official FB page


A look at B. Marcus Priteca's rendering for the
 exterior of the Warner. Kimberly Vinokur Rice posted
the image, from the Beverly Hills Historical Society,
on the LAHTF Facebook group page.
 full size view



    Eric Lynxwiler on Flickr   

www.flickr.com/photos/79761301@N00/


In Eric's  Wilshire Blvd. History set is
this wonderful view looking west on Wilshire.
full size view



    George Mann    

www.flickr.com/photos/brad_smith



A dazzling look at the opening of "Lawrence of Arabia" in 1962.
The photo appears in Brad Smith's great theatre marquees set
composed of shots taken by his father George Mann.

full size view

Mr. Mann was half of the famous comedy dance team

Barto and Mann, who toured the circuits of Loew's, Orpheum,
 Paramount Publix and others. He was in "Hellzapoppin" on
 Broadway for three years and later did lots of club work.  


He took thousands of evocative photos documenting what
is now a lost theatrical world and, later, many around Los Angeles.
Brad Smith's wife, Dianne Woods, has taken on the task of preserving
and organizing Mr. Mann's photos in the George Mann Archive.

Don't miss a chance to browse the archive

for a wonderful look at a lost theatrical world.

And thanks to Michael Hudson-Medina for
alerting us about the Mann Archive.



    Mid Century Modern    

facebook.com/groups/Midcenturymodernlosangeles


Rita Hayworth strolls Beverly Hills in 1939 in a photo
by Frank Worth. Behind her we get a view east on Wilshire
toward the Warner Beverly Hills. The photo was added to the
Mid Century Modern Facebook page by Hamit Kundak. 
full size view

And thanks to Stephen Russo for alerting us to this post!

More on Frank Worth:
| Wikipedia | L.A. Times - 2010 | photos on Google |


    Movie Palaces    

SURVIVORS OF AN ELEGANT ERA
by
Ave Pildas (photos)  and Lucinda Smith (text)
Foreword by King Vidor
Clarkston N. Potter, New York, 1980
Hennessey + Ingalls, Santa Monica, 2000
ISBN: 0940512254

buy the book:
 |  AmazonBarnes & Noble |



A nice interior view of the Warner Beverly Hills
 from the Pildas & Smith book. The photo is from
 the Terry Helgesen Collection.




    USC Archives    

digitallibrary.usc.edu



A great view looking down the street toward the Warner
Beverly Hills. It's a Dick Whittington Studio photo. 
full size view




Another Dick Whittington view. Here we're
looking east on Wilshire c.1938.
full size view

We get the Warner on the right. On the left, just beyond
the Brown Derby sign, you can see the dome and
stagehouse of the Beverly Theatre.




Another Dick Whittington view from the same
shoot -- but a bit closer to the Warner. 
full size view




A marquee view of the premiere of "The Private
Lives of Elizabeth and Essex." It's a 1939 Dick
Whittington Studio photo.  
full size view

Also in the USC Archives:
another view - "Elizabeth & Essex"  |
 | Warner in the distance -- looking east  |

 



Historic Theatres and Movie Palaces along Wilshire Blvd. -- The Warner Beverly Hills

The
front cover of the opening night program.

It's from the Mark Tipton collection. He found the program
in Cincinnati in 1985. Note that the front cover is actually silk
screened on gold foil, which he notes does not photograph well.


[ click on any of these program
pages for larger views ]


A detail of the lower right corner.


Another front cover detail.




The inside of the front cover
of the opening night program.


Note here on the left that you get a look
at the gold foil of the front cover.


 A welcome from Jack!


The program on opening night.




A message from the growing city of Beverly Hills.

Thanks to Mark Tipton for sharing his
  rare copy of the opening night program!



 about photos from other
websites that appear on this page...

We've tried to give appropriate credit. Please
contact us
if there are incorrect attributions, links that
no longer work or other issues. A link near each image will
direct you to a full size version on the website hosting it.
Assume that all the images are subject to copyright
restrictions.  Contact the webmaster of the site in
question concerning reproduction or other use.



    American Classic Images    

www.americanclassicimages.com


A 1982 view from the American
 
Classic Images collection. 
full size view

Also in the collection:
 |  1984 night view  |



     Beverly Hills Heritage     

www.facebook.com/BeverlyHillsHeritage



Looking west on Wilshire in a 1931 view from Marc
Wanamaker and the Beverly Hills Historical Society. On
the marquee is "Bobby Jones," who made a whole series
of golfing shorts for Warner Bros./Vitaphone in 1931. 

full size view





Looking south on Canon Dr. toward the Warner in
1931. Playing the week of the photo is Constance
Bennett in "Born To Love."  The photo is from from Marc

Wanamaker and the Beverly Hills Historical Society.
full size view




A closer view shot the same week in 1931.
The photo is from from Marc Wanamaker
and the Beverly Hills Historical Society.
full size view



A detail of the tower sign from Marc Wanamaker
 and the Beverly Hills Historical Society.
full size view




A nice 30s facade view of the exterior.
full size view





A great undated view showing both the Beverly
Theatre and, farther east, the Warner Beverly Hills. 
full size view



A look at the 1935 premiere of "A Midsummer
Night's Dream" with Mickey Rooney. 
full size view



A view looking east on Wilshire with a parade!
It's from Marc Wanamaker's Bison Archives. 
full size view |
a more panoramic version -- with the Beverly



A 1938 or 1939 look at the Warner's entrance. It's a
photo from the Beverly Hills Heritage collection.



A c.1939 view looking east toward the Warner --
with a bit of the Beverly's onion dome on the
left. It's a photo
from Marc Wanamaker
 and the Beverly Hills Historical Society.
 
full size view




A nice 50s view looking east with a glimpse
of the WB on the stagehouse.
full size view



The updated marquee in the 50s during the run
 of "The Ten Commandments" (1956). Note the SW (for
Stanley-Warner) on the corners instead of the WB.


A wonderful aerial view of Beverly Hills from
Marc Wanamaker and the Beverly Hills Historical
 Society. Note the onion-domed Beverly Theatre
 and the Warner Beverly Hills. 
full size view

On the photo above after you're on
"full size view," go to options at the bottom
and hit "enter fullscreen" for more detail.



A detail from the aerial view. 
Click on it to enlarge

Also see:
| looking east on Wilshire - 1938 | Warner Theatre album |

And don't miss some great 1935 footage that Kimberly
located of a drive down Wilshire. The film playing at the
Warner is "Oil For The Lamps of China," 1935 release.
Wilshire tour - 1935  |

Thanks, Kimberly!



    L.A. Public Library Collection    

www.lapl.org  


A 1931 view of the auditorium from the
Library's
terrific collection.
full size view



Looking toward the rear of the auditorium.
  full size view


A ceiling detail from the Library's collection.
full size view

 

Historic theatres along Wilshire Blvd. -- The  Warner Beverly Hills

An exterior view from the Library's collection.
It looks like we have bunting up for the 4th of July.
full size view



A 1931 night shot of the tower. Wow! 
full size view




A 1937 street view looking west. 
full size view




A 1978 entrance view by Ken Papaleo taken
during the theatre's time as a legit house.
full size view




A 1988 photo by Chris Gulker showing the
building as the concert venue "The Beverly." 
full size view


More exteriors in the Library collection:

facade and west side  - note the signage:
"The
Pride of Beverly Hills"  |
looking south toward facade - c. 1936  |

1938 marquee - "Valley of the Giants" |  
later tower view - Javier Mendoza   |  



    UCLA "Changing Times"    

www.ucla.edu/library 


From the UCLA Library's collection
"Changing Times - L.A. in Photographs 1920-1990"
comes this view of the facade during the November 
1953 premiere for " Torch Song."  
full size view



   Vintage Los Angeles    

www.facebook.com/pages/Vintage-Los-Angeles

Historic Theatres Along Wilshire Blvd -- The    Warner Beverly Hills

A 1964 view looking west on Wilshire from Beverly Dr.
 toward the tower of the Warner Beverly Hills. It's a delightful
shot posted by Alison Martino on her always
surprising Facebook page.

full size view

The photo above also appears on
Beverly Hills Heritage.