AMC Broadway 4 Theatres

 
1441 3rd St. Promenade   | map |

Santa Monica, CA, CA 90401

(888) AMC-4FUN   (310) 458-3924

Website:  www.amcentertainment.com/Broadway4


Opened: 1934 As the Elmiro Theatre. The opening attractions were "Cat and the Fiddle" and "Six of a Kind."  Admission was 20 cents.

Architect: Norman W. Alpaugh

Seating:  900 originally. The replacement 4 plex seats 1200.

Status:   Only the facade of the original building remains. Cineplex Odeon put a 4 plex in a new mixed use building in 1989. It's now operated by AMC.

Back in 2009 it looked like its days were numbered. AMC was in negotiations with the city to build a new complex and the city wanted the Broadway 4 closed as a condition. The landlord, however, wanted the space to remain a cinema.

And he got his wish. AMC, after several years of talks, decided in 2012 to abandon plans to put a big new complex on the site of a city parking garage. Said the numbers didn't pencil out right. The city was, at last report, talking to other circuits and developers who might be interested.

So this one stays open. But in 2013 AMC closed the nearby Criterion 6 which now has a future as a retail location,

History: This theatre has been operated by a number of circuits including  Century, Statewide, Loew's, General Cinema and Metropolitan. It has also had spells as an independent operation.

Loew's gave it a makeover in the 70s. During the General Cinema tenure in the mid 70s it was known as the Cinema on the Mall. While operated by Metropolitan as a Spanish language house, it was the Cine Latino.

Following its 1989 four- plex reincarnation it's been called the Cineplex Odeon Broadway 4, the Loews Cineplex Broadway Cinemas 4 and the AMC Loews Broadway 4.

The Elmiro Theatre on TV: Silent film detective John Bengtson has turned his sights to "Leave it To Beaver" where he found this 6th season shot of Ward (Hugh Beaumont) and Wally (Tony Dow) driving in Mayfield where it looks just like 3rd St. in Santa Monica. The episode aired in January, 1963. See John's entertaining post "Leave it to Santa Monica."


Driving east on 3rd in "Leave it to Beaver." The
theatre, still in its Elmiro
days, is on the right.
 full size view | on FB/LATheatres

More Information: See the Cinema Treasures page on the Elmiro Theatre. They also have a page on its replacement, the AMC Broadway 4, with lots of links to recent exterior photos.

The Cinema Tour page has several exterior photos by Scott Neff.




A facade detail.

photo: Bill Counter -
2010




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    M.V. Jantzen on Flickr    

www.flickr.com/photos/mvjantzen



A nice night view by Mr. Jantzen.
It's part of his Los Angeles 2007 set.
 full size view




   Ken McIntyre on Photobucket    

s132.photobucket.com/albums/q12/kencmcintyre



A 1936 marquee view from intrepid Cinema Treasures
 researcher Ken McIntyre. 
full size view

Ken also has it posted on
 Photos of Los Angeles.


The photo also appears in the April 2007 article
 "Strolling Through Downtown's Past"
in the LookOut News.



    Momento - William Valencia    

www.williamvalencia.com



A wonderful night view of the

 Broadway 4 by William Valencia.
 full size view



    Photos of Los Angeles    

www.facebook.com/groups/244565982234863


A terrific 80s Bill Gabel collection view from the mall. 
We're looking north along the Promenade with the theatre
on the right, here in its "Cine" days running Spanish
language product and operated by Metropolitan Theatres.
 full size view
| on FB/LATheatres




A 1972 view of the theatre with "Loews" signage.
It was added by Ken McIntyre to his amazing Photos of
 Los Angeles collection on Facebook.
 full size view





A recent view of the promenade with Cineplex
Odeon signage on the theatre. We're looking
 north from an upper level of the mall.

 full size view

The photo above also appears on a DWP Museum
page "Early Views of Santa Monica."
 | 3rd St. Promenade |




    Santa Monica Public Library    

digital.smpl.org/cdm/#.USJ8MYXd5yQ


A 1983 view of the Elmiro in its Cine Latino
 days from the Library's collection. It was
 taken as part of a City of Santa Monica
 historic resources survey.

full size view


The photo above also appears
on Photos of Los Angeles.


Also in the SMPL collection:
| 1990 exterior view - Cineplex Odeon |












A night view of the Broadway 4.

photo: Bill Counter - 2013

Note that we still have the Cineplex
Odeon
signage atop the tower.

[ click on these to enlarge ]



A daytime view of the theatres.

photo: Bill Counter - 2007



Another view of the Broadway 4 Theatres and
the new building behind the original facade.

photo: Bill Counter - 2010




     California State Library    

 www.library.ca.gov



An exterior view of the Elmiro from the
 California State Library. It's one of 7 views
 from the Mott-Merge collection.
 full size view




The Elmiro Theatre at dusk in 1931.
  full size view

The photo above also appears on a DWP Museum
page "Early Views of Santa Monica."



A look at the lobby of the Elmiro.
 full size view




Looking toward the rear "stadium seating" section.
 full size view



A detail view of the upper seating area.
full size view




Looking toward the screen at the Elmiro.
 full size view

Also in the set:
 | another tower view |




    UCLA - "Changing Times"    

unitproj.library.ucla.edu/dlib/lat



A 1962 view looking up 3rd Street.
 full size view


The view above also appears on
Photos of Los Angeles.



A 1965 view of the Elmiro from the roof

 of the then-new Santa Monica Mall. 
full size view

The lower view also appears on the
Facebook page Vintage Los Angeles.