Elmiro / AMC Broadway 4 Theatres

1441 3rd St. Promenade   | map |

Santa Monica, CA, CA 90401

(888) AMC-4FUN   (310) 458-3924

Website:  www.amcentertainment.com/Broadway4

Opened: 1934 As the Elmiro Theatre. The opening attractions were "Cat and the Fiddle" and "Six of a Kind."  Admission was 20 cents.

Architect: Norman W. Alpaugh

Seating:  900 originally. The replacement 4 plex seats 1200.

Status:   Only the facade of the original building remains. Cineplex Odeon put a 4 plex in a new mixed use building in 1989. It's now operated by AMC.

Back in 2009 it looked like its days were numbered. AMC was in negotiations with the city to build a new complex and the city wanted the Broadway 4 closed as a condition. The landlord, however, wanted the space to remain a cinema.

And he got his wish. AMC, after several years of talks, decided in 2012 to abandon plans to put a big new complex on the site of a city parking garage. Said the numbers didn't pencil out right. The city was, at last report, talking to other circuits and developers who might be interested.

So this one stays open. But in 2013 AMC closed the nearby Criterion 6 which now has a future as a retail location,

History: This theatre has been operated by a number of circuits including  Century, Statewide, Loew's, General Cinema and Metropolitan. It has also had spells as an independent operation.

Loew's gave it a makeover in the 70s. During the General Cinema tenure in the mid 70s it was known as the Cinema on the Mall. While operated by Metropolitan as a Spanish language house, it was the Cine Latino.

Following its 1989 four- plex reincarnation it's been called the Cineplex Odeon Broadway 4, the Loews Cineplex Broadway Cinemas 4 and the AMC Loews Broadway 4.

The Elmiro Theatre on TV: Silent film detective John Bengtson has turned his sights to "Leave it To Beaver" where he found this 6th season shot of Ward (Hugh Beaumont) and Wally (Tony Dow) driving in Mayfield where it looks just like 3rd St. in Santa Monica. The episode aired in January, 1963. See John's entertaining post "Leave it to Santa Monica."

Driving east on 3rd in "Leave it to Beaver." The
theatre, still in its Elmiro
days, is on the right.
full size view | on Silent Locations

More Information: See the Cinema Treasures page on the Elmiro Theatre. They also have a page on its replacement, the AMC Broadway 4, with lots of links to recent exterior photos.

The Cinema Tour page has several exterior photos by Scott Neff.

A facade detail.

photo: Bill Counter -

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    M.V. Jantzen on Flickr    


A nice night view by Mr. Jantzen.
It's part of his Los Angeles 2007 set.
 full size view

   Ken McIntyre on Photobucket    


A 1936 marquee view from intrepid
theatre researcher Ken McIntyre.
full size view |
on Photobucket

Ken also has it on Photos of Los Angeles. It's
also with the April 2007 LookOut News article

"Strolling Through Downtown's Past."

The photo also appears (with a bit of anamorphic spread) on a
page about the theatre from the Santa Monica Conservancy.

    Momento - William Valencia    

williamvalencia.com | williamvalencia.myportfolio.com

A wonderful night view of the
Broadway 4 by
William Valencia.
Sorry, no larger view.

    Photos of Los Angeles    


A terrific 80s Bill Gabel collection view from the mall. 
We're looking north along the Promenade with the theatre
on the right, here in its "Cine" days running Spanish
language product and operated by Metropolitan Theatres.
full size view

A 1972 view of the theatre with "Loews" signage.
It was added by Ken McIntyre to his amazing Photos
 of Los Angeles collection on Facebook.
 full size view

A recent view of the promenade with Cineplex
Odeon signage on the theatre. We're looking
 north from an upper level of the mall.

 full size view

The photo above also appears on a DWP Museum
page "Early Views of Santa Monica."
 | 3rd St. Promenade |

    Santa Monica Public Library    


A 1970 look north from Broadway in the Library's collection.
At the time it was a Loew's house. The photo by Leslie Storrs
was donated to the Library by the City of Santa Monica.

A 1983 view of the Elmiro in its Cine Latino
 days from the Library's collection. It was
 taken as part of a City of Santa Monica
 historic resources survey.

full size view

The photo above also appears
on Photos of Los Angeles.

Also in the SMPL collection:
| 1990 exterior view - Cineplex Odeon |

A night view of the Broadway 4.

photo: Bill Counter - 2013

Note that we still have the Cineplex
signage atop the tower.

[ click on these to enlarge ]

A daytime view of the theatres.

photo: Bill Counter - 2007

Another view of the Broadway 4 Theatres and
the new building behind the original facade.

photo: Bill Counter - 2010

     California State Library    


An exterior view of the Elmiro from the
 California State Library. It's one of 11 views
 from their Mott Studios collection.
 full size view

The Elmiro Theatre at dusk in 1934.
They're running "Man of Two Worlds" and
"Bolero," both early 1934 releases.

  full size view

The photo above also appears on a DWP Museum
page "Early Views of Santa Monica."

A look at the lobby of the Elmiro.
 full size view

Looking toward the rear "stadium seating" section.
 full size view

A detail view of the upper seating area.
full size view

Looking toward the screen at the Elmiro.
 full size view

More from the California State Library:
On the State Library's site you can find the 6 Mott
Studios views shown above plus 5 additional shots
(some duplicates)
cataloged as set #001387147.

    UCLA - L.A. Times Photo Collection    

calisphere.org/collections/153/ | digital2.library.ucla.edu/view

A 1963 view looking up 3rd Street.
 full size view
| on Calisphere

The view above also appears on
Photos of Los Angeles.

A 1965 view of the Elmiro from the roof

 of the then-new Santa Monica Mall. 
full size view | on Calisphere

The lower view also appears on the
Facebook page Vintage Los Angeles.