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Do you know which archetype best describes your personality?
Do you know which archetype best describes your personality?
These “mythical characters” symbolise the core of our basic human emotions.
These “mythical characters” symbolise the core of our basic human emotions.
Most of us have multiple archetypes, but one will almost always dominate the others.
In other words, this is the route to finding out who you really are…
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What is an archetype?
The archetype definition has its origins in ancient Greek. The root words are archein, which means "original or old"; and typos, which means "pattern, model or type".
The combined meaning is an "original pattern" of which all other similar persons, objects, or concepts are derived, copied, modeled, or emulated, or from an anonymous mask.
The Jungian Archetypes defined by Carl Jung
The Jungian Archetypes defined by Carl Jung
The psychologist, Carl Gustav Jung, used the concept of archetype in his jungian theory of the human psyche. He believed that universal, mythic characters—archetypes—reside within the collective unconscious of people the world over.
Brand archetypes represent fundamental human motifs of our experience as we evolved; consequentially, they evoke deep emotions.
Although there are many different archetypes, Jung defined twelve primary types that symbolize basic human motivations. Each type has its own set of values, meanings and personality traits.
Also, the twelve types are divided into three sets of four, namely Ego, Soul and Self. The types in each set share a common driving source, for example types within the Ego set are driven to fulfill ego-defined agendas.
Most, if not all, people have several archetypes at play in their personality construct; however, one archetype tends to dominate the personality in general.
It can be helpful to know which archetypes are at play in oneself and others, especially loved ones, friends and co-workers, in order to gain personal insight into behaviors and motivations.
The Ego Types
1. The Innocent
1. The Innocent
Motto: Free to be you and me
Core desire: to get to paradise
Goal: to be happy
Greatest fear: to be punished for doing something bad or wrong
Strategy: to do things right
Weakness: boring for all their naive innocence
Talent: faith and optimism
The Innocent is also known as: Utopian, traditionalist, naive, mystic, saint, romantic, dreamer.
Click here to find out if your archetype is The Innocent >>
2. The Orphan/Regular Guy or Gal
2. The Orphan/Regular Guy or Gal
Motto: All men and women are created equal
Core Desire: connecting with others
Goal: to belong
Greatest fear: to be left out or to stand out from the crowd
Strategy: develop ordinary solid virtues, be down to earth, the common touch
Weakness: losing one's own self in an effort to blend in or for the sake of superficial relationships
Talent: realism, empathy, lack of pretense
The Regular Person is also known as: The good old boy, everyman, the person next door, the realist, the working stiff, the solid citizen, the good neighbor, the silent majority.
Click here to find out if your archetype is The Orphan >>
3. The Hero
3. The Hero
Motto: Where there's a will, there's a way
Core desire: to prove one's worth through courageous acts
Goal: expert mastery in a way that improves the world
Greatest fear: weakness, vulnerability, being a "chicken"
Strategy: to be as strong and competent as possible
Weakness: arrogance, always needing another battle to fight
Talent: competence and courage
The Hero is also known as: The warrior, crusader, rescuer, superhero, the soldier, dragon slayer, the winner and the team player.
Click here to find out if your archetype is The Hero >>
4. The Caregiver
4. The Caregiver
Motto: Love your neighbour as yourself
Core desire: to protect and care for others
Goal: to help others
Greatest fear: selfishness and ingratitude
Strategy: doing things for others
Weakness: martyrdom and being exploited
Talent: compassion, generosity
The Caregiver is also known as: The saint, altruist, parent, helper, supporter.
Click here to find out if your archetype is The Caregiver >>
The Soul Types
5. The Explorer
5. The Explorer
Motto: Don't fence me in
Core desire: the freedom to find out who you are through exploring the world
Goal: to experience a better, more authentic, more fulfilling life
Biggest fear: getting trapped, conformity, and inner emptiness
Strategy: journey, seeking out and experiencing new things, escape from boredom
Weakness: aimless wandering, becoming a misfit
Talent: autonomy, ambition, being true to one's soul
The explorer is also known as: The seeker, iconoclast, wanderer, individualist, pilgrim.
Click here to find out if your archetype is The Explorer >>
6. The Rebel
6. The Rebel
Motto: Rules are made to be broken
Core desire: revenge or revolution
Goal: to overturn what isn't working
Greatest fear: to be powerless or ineffectual
Strategy: disrupt, destroy, or shock
Weakness: crossing over to the dark side, crime
Talent: outrageousness, radical freedom
The Outlaw is also known as: The rebel, revolutionary, wild man, the misfit, or iconoclast.
Click here to find out if your archetype is The Rebel >>
7. The Lover
7. The Lover
Motto: You're the only one
Core desire: intimacy and experience
Goal: being in a relationship with the people, work and surroundings they love
Greatest fear: being alone, a wallflower, unwanted, unloved
Strategy: to become more and more physically and emotionally attractive
Weakness: outward-directed desire to please others at risk of losing own identity
Talent: passion, gratitude, appreciation, and commitment
The Lover is also known as: The partner, friend, intimate, enthusiast, sensualist, spouse, team-builder.
Click here to find out if your archetype is The Lover >>
8. The Creator
8. The Creator
Motto: If you can imagine it, it can be done
Core desire: to create things of enduring value
Goal: to realize a vision
Greatest fear: mediocre vision or execution
Strategy: develop artistic control and skill
Task: to create culture, express own vision
Weakness: perfectionism, bad solutions
Talent: creativity and imagination
The Creator is also known as: The artist, inventor, innovator, musician, writer or dreamer.
The Self Types
9. The Jester
9. The Jester
Motto: You only live once
Core desire: to live in the moment with full enjoyment
Goal: to have a great time and lighten up the world
Greatest fear: being bored or boring others
Strategy: play, make jokes, be funny
Weakness: frivolity, wasting time
Talent: joy
The Jester is also known as: The fool, trickster, joker, practical joker or comedian.
Click here to find out if your archetype is The Jester >>
10. The Sage
10. The Sage
Motto: The truth will set you free
Core desire: to find the truth.
Goal: to use intelligence and analysis to understand the world.
Biggest fear: being duped, misled—or ignorance.
Strategy: seeking out information and knowledge; self-reflection and understanding thought processes.
Weakness: can study details forever and never act.
Talent: wisdom, intelligence.
The Sage is also known as: The expert, scholar, detective, advisor, thinker, philosopher, academic, researcher, thinker, planner, professional, mentor, teacher, contemplative.
Click here to find out if your archetype is The Sage >>
11. The Magician
11. The Magician
Motto: I make things happen.
Core desire: understanding the fundamental laws of the universe
Goal: to make dreams come true
Greatest fear: unintended negative consequences
Strategy: develop a vision and live by it
Weakness: becoming manipulative
Talent: finding win-win solutions
The Magician is also known as:The visionary, catalyst, inventor, charismatic leader, shaman, healer, medicine man.
Click here to find out if your archetype is The Magician >>
12. The Ruler
12. The Ruler
Motto: Power isn't everything, it's the only thing.
Core desire: control
Goal: create a prosperous, successful family or community
Strategy: exercise power
Greatest fear: chaos, being overthrown
Weakness: being authoritarian, unable to delegate
Talent: responsibility, leadership
The Ruler is also known as: The boss, leader, aristocrat, king, queen, politician, role model, manager or administrator.
The Four Cardinal Orientations
The Four Cardinal Orientations define four groups, with each group containing three types (as the wheel of archetypes shown above illustrates).
Each group is motivated by its respective orienting focus: ego-fulfillment, freedom, socialness and order. This is a variation on the three groups of Types previously mentioned; however, whereas all the types within the Ego, Soul & Self sets all share the same driving source, the types comprising the four orienting groups have different source drives but the same motivating orientation.
For example, the Caregiver is driven by the need to fulfill ego agendas through meeting the needs of others, which is a social orientation; whereas, the Hero, which is also driven by the need to fulfill ego agendas, does so through courageous action that proves self-worth.
Understanding the groupings will aid in understanding the motivational and self-perceptual dynamics of each type.
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