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Is There A Reason Some Beers Take Off?

posted Oct 9, 2018, 11:29 PM by Andy McKenzie
"I’ve been thinking a lot lately about how and why certain beers take off. Is it purely chance, a confluence of conditions that is wholly unpredictable? Or is there a ghost somewhere in the machine, an invisible hand pulling levers and creating those conditions that, to the causal eye, appear random?"

Jeff Alworth has some examples and a theory