Weichen Yan

wy462 (at) nyu (dot) edu


I am a Ph.D. student at New York University, Department of Economics. My research fields are industrial organization, and applied microeconometrics. My Ph.D. thesis estimates a model of blockbuster movie release and advertising, with structural payoffs.

I am passionate about social media, in particular influencer marketing on Instagram, and am currently working on several related research projects ranging from modeling how engagement from sponsored influencer posts on Instagram drives sales, to how influencers of varying characteristics bid for sponsored campaigns in a scoring auction.

I hold a First Class Honours degree in Economics and a Bachelor's degree in Finance from the Australian National University (ANU). I received a University Medal upon graduation in 2011.