We put together WeddingsInDC.com pretty early in the last decade.  We didn't do a whole lot with it for awhile as we concentrated on producing small, medium and large weddings.  We used the site mostly to generate leads for weddings.  However, we found that the domain name of the site itself was so strong that Washington, D.C. area brides and their families started coming to it specifically because it is so simple.  There's not a lot of "content" on it, no advice columns, no articles on how to make your wedding "perfect".  Just fast, reliable info that you can use in your decision-making. You've got a wedding to put together...so we know that you don't have any time to waste!