Profile

Creative, accomplished management professional with breadth of leadership abilities and excellent technical skills including:

  • Broad-based management skills gained in hospitality, technology, education, publishing, and business communications industries. Proven record in business planning and development, marketing and advertising strategies, operational efficiency, quality improvement and customer care.

  • Demonstrated success as a team builder and trainer. Particular strength in event development and project management, budgeting, planning, and cost control.

  • Extensive knowledge of computer software/hardware applications ranging from spreadsheet and general accounting to graphic design and web site development. Database, application development, networking technologies.

  • Considerable background in training—E-Learning solutions, instructional design and development, stand-up instruction, and electronic-based training.


Accomplishments

Communications Director
Sebastopol Area Senior Center, Sebastopol, CA 2014—Present

Responsible for external communications and marketing, bookkeeping, application, and system implementation and support, membership program management.

  • Upgraded image by redesigning appearance and format of all newspaper, internet and intranet websites; evaluated and strengthened editorial content.
  • Assumed bookkeeping responsibilities allowing accounting tasks to be done in-house.
  • Installed, implemented, and provided training for Square Point-Of-Sale system
  • Implemented and managed email marketing solution reaching nearly 2000 subscribers within 3 months
  • Launched a membership program and grew it to over 2250 individuals
  • Implemented, trained, and administered a CMS database to manage membership, events, equipment, and facility.

Owner/Business Management Specialist
Two Spirit Group, Sebastopol, CA 2008—Present

Provided business planning and development consulting services.

  • Lead all aspects of business planning and development for the Spiral Foods Cooperative.
  • Installed, configured, and trained accounting solutions using QuickBooks for two businesses.
  • Designed and developed 13 print and 27 website projects.
  • Managed projects and events including 3 corporate events, and 15 family events.
  • Volunteered at non-profits including Sebastopol Community Cultural Center, Sebastopol Center for The Arts, Western Sonoma County Historical Society, Sebastopol Area Senior Center, and Sebastopol Entrepreneurs Project.
  • Implemented cloud computing solutions for 15+ clients.
  • Developed learning solutions and taught classes for employee and business owner development.

Owner/Innkeeper
Inn at The Willows, Guerneville, CA 2003—2008

Changed direction of a failing lodging/campgrounds business and grew it to the largest provider of guests to the Russian River Valley in a difficult economic environment and a major 10-year flood. Experienced in all aspects of travel and hospitality industry.

  • Grew the hospitality business by 220% far outpacing other accommodations businesses in the area while reduced operating expenses approximately five percent in the last three years of operation.
  • Introduced and developed an in-house wellness spa and the first wine lounge in the area.
  • Grew guest list 680% from approximately 1200 names and addresses to 8159.
  • Implemented and developed largest email marketing solution in the Russian River Resort Area.
  • Manage mission-critical repair and upgrading projects $423,671 to the facilities.

Senior Manager
Cisco Systems, Inc. San Jose, CA 1998—2002 | Education Products Development, Worldwide Training

Oracle vice president recruited me to re-engineer and build a high-performance team from 3 to over 40 individuals; Managed a $20 million budget. Functional areas include instructional design and content development, project and program management, editorial, print, and media production, graphic design, and web development.

  • Created and championed shared vision to define a Reusable Information and Learning Object (RIO) strategy, which anchors Cisco's E-Learning and knowledge management initiatives. The standard is gaining acceptance within Cisco as well as recognition in training industry.
  • Decentralized content development by partnering with LOB/BU and training partner channel to accelerate development, production, and deployment as well as enhancing the quality of products.
  • Reduced the time of development from 6 to 9 months for a new product to 3 to 4 months.
  • Implemented a global manufacturing, fulfillment, and distribution solution that reduced the time-to-order ability from a minimum of 25 business days down to less than 5 business days.
  • Integrated print and media production to bring electronic products to market simultaneously with instructor-led products.
  • Lead first highly visible Field E-Learning project praised in sales engineer/account manager community.

Senior Director; Director
Oracle Corporation Redwood Shores, CA 1996—1998 | Publishing Services, Worldwide Education

Refined and built publishing services team from 27 to over 35 individuals in the United States and Europe. Managed a $4 million budget. Functional areas included project and program management, editorial, print production, graphic design, and web development.
  • Established a scalable solution for editing, print production, and graphic design that not only supports Worldwide Education's needs but provides support services to other training organizations within Oracle.
  • Implemented a global manufacturing, fulfillment, and distribution solution that reduced the time-to-order ability from a minimum of 35 business days down to less than 5 business days.
  • Upgraded image by the redesigning format of publications to meet needs of an international market.
  • Designed, managed, and delivered ongoing training to technical writers and instructional designers in information development and use of tools.
  • Established a robust performance-based job support web site for instructional designers, content developers, and publishing services.

Job Summary

Communications Director
Sebastopol Area Senior Center, Sebastopol, CA

Owner/Business Management Specialist

Two Spirit Group, Sebastopol, CA

Owner/Innkeeper
Inn at The Willows, Guerneville, CA

Senior Manager
Cisco Systems, Inc. San Jose, CA
Education Products Development, Worldwide Training

Senior Director
Oracle Corporation, Redwood Shores, CA
Publishing Services, Worldwide Education

Education

Bachelor's Degree: Major: Journalism, Minors: History and English, South Dakota State University, 1976.

Certificate: Management of Publications and Documentation Departments, University of California Extension at Santa Cruz, 1991.

Professional Development: Business and Project Management, Personnel Management, Writing and Research, Instructional Design, E-Learning Development, Marketing, Advertising, Accounting, and Print and Website Design and Development.