Professional Resume

Profile

Creative, accomplished management professional with breadth of leadership abilities and excellent technical skills including:

  • Broad-based management skills gained in hospitality, technology, education, publishing, and business communications industries. Proven record in business planning and development, marketing and advertising strategies, operational efficiency, quality improvement and customer care.

  • Demonstrated success as a team builder and trainer. Particular strength in event development and project management, budgeting, planning, and cost control.

  • Extensive knowledge of computer software/hardware applications ranging from spreadsheet and general accounting to graphic design and web site development. Database, application development, networking technologies.

  • Considerable background in training—E-Learning solutions, instructional design and development, stand-up instruction, and electronic-based training.

Job Summary

Communications Director
Sebastopol Area Senior Center, Sebastopol, CA

Owner/Business Management Specialist

Two Spirit Group, Sebastopol, CA

Owner/Innkeeper
Inn at The Willows, Guerneville, CA

Senior Manager
Cisco Systems, Inc. San Jose, CA
Education Products Development, Worldwide Training

Senior Director
Oracle Corporation, Redwood Shores, CA
Publishing Services, Worldwide Education

Publisher & General Manager
Prairie Publications, Dell Rapids, SD

Instructor of Language Arts and Communications
Corsica School Systems, Corsica, SD

Education

Bachelor's Degree: Major: Journalism, Minors: History and English, South Dakota State University, 1976.

Certificate: Management of Publications and Documentation Departments, University of California Extension at Santa Cruz, 1991.

Professional Development: Business and Project Management, Personnel Management, Writing and Research, Instructional Design, E-Learning Development, Marketing, Advertising, Accounting, and Print and Website Design and Development.

Accomplishments

Communications Director

Sebastopol Area Senior Center, Sebastopol, CA 2015—Present

Responsible for external communications and marketing, bookkeeping, application and system implementation and support, membership program management.

  • Upgraded image by redesigning appearance and format of all newspaper, internet and intranet websites; evaluated and strengthened editorial content.
  • Assumed bookkeeping responsibilities allowing accounting tasks to be done in-house.
  • Installed, implemented, and provided training for Square Point-Of-Sale system
  • Implemented and managed email marketing solution reaching nearly 2000 subscribers within 3 months
  • Implement Membership Program
  • Implements MySeniorCenter—a CMS solution to manage membership, events, equipment, and facility for senior citizen community

Owner/Business Management Specialist

Two Spirit Group, Sebastopol, CA 2008—Present

Provided business planning and development consulting services.

  • Lead all aspects of business planning and development for the Spiral Foods Cooperative.
  • Installed, configured, and trained accounting solutions using QuickBooks for two businesses.
  • Designed and developed 13 print and 27 website projects.
  • Managed projects and events including 3 corporate events, and 15 family events.
  • Volunteered at non-profits including Sebastopol Community Cultural Center, Sebastopol Center for The Arts, Western Sonoma County Historical Society, Sebastopol Area Senior Center, and Sebastopol Entrepreneurs Project.
  • Implemented cloud computing solutions for 15+ clients.
  • Developed learning solutions and taught classes for employee and business owner development.

Owner/Innkeeper

Inn at The Willows, Guerneville, CA 2003—2008

Changed direction of a failing lodging/campgrounds business and grew it to the largest provider of guests to the Russian River valley in a difficult economic environment and a major 10-year flood. Experienced in all aspects of travel and hospitality industry.

  • Grew the hospitality business by 220% far outpacing other accommodations businesses in the area while reduced operating expenses approximately five percent in the last three years of operation.
  • Introduced and developed an in-house wellness spa and the first wine lounge in the area.
  • Grew guest list 680% from approximately 1200 names and addresses to 8159.
  • Implemented and developed largest email marketing solution in the Russian River Resort Area.
  • Manage mission-critical repair and upgrading projects $423,671 to the facilities.

Senior Manager

Cisco Systems, Inc. San Jose, CA 1998—2002 | Education Products Development, Worldwide Training

Re-engineered and built a high performance team from 3 to over 40 individuals; Managed a $20 million budget. Functional areas include instructional design and content development, project and program management, editorial, print and media production, graphic design, and web development.

  • Created and championed shared vision to define a Reusable Information and Learning Object (RIO) strategy, which anchors Cisco's E-Learning and knowledge management initiatives. The standard is gaining acceptance within Cisco as well as recognition in training industry.
  • Decentralized content development by partnering with LOB/BU and training partner channel to accelerate development, production, and deployment as well as enhancing quality of products.
  • Reduced the time of development from 6 to 9 months for new product to 3 to 4 months.
  • Implemented a global manufacturing, fulfillment, and distribution solution that reduced the time-to-orderability from a minimum of 25 business days down to less than 5 business days.
  • Integrated print and media production to bring electronic products to market simultaneously with instructor-led products.
  • Lead first highly visible Field E-Learning project praised in sales engineer/account manager community.

Senior Director; Director

Oracle Corporation Redwood Shores, CA 1996—1998 | Publishing Services, Worldwide Education

Refined and built publishing services team from 27 to over 35 individuals in United States and Europe. Managed a $4 million budget. Functional areas included project and program management, editorial, print production, graphic design, and web development.
  • Established a scalable solution for editing, print production, and graphic design that not only supports Worldwide Education's needs but provides support services to other training organizations within Oracle.
  • Implemented a global manufacturing, fulfillment, and distribution solution that reduced the time-to-orderability from a minimum of 35 business days down to less than 5 business days.
  • Upgraded image by redesigned format of publications to meet needs of an international market.
  • Designed, managed, and delivered ongoing training to technical writers and instructional designers in information development and use of tools.
  • Established a robust performance-based job support web site for instructional designers, content developers, and publishing services.

Publisher & General Manager; Managing Editor; Editor

Prairie Publications, Dell Rapids, SD 1980—1995

Started Prairie Publications by purchasing the assets of an unprofitable publisher. Restructured and introduced broad range of successful and award winning publications with multi-location work groups.

  • Shaped and supervised all writing, editing, design, photography, advertising, marketing, and production.
  • Directed administration and operations, particularly marketing, finance, cost control, budgeting/planning, and distribution. Directed a staff of 16.
  • Generated 244 percent growth in gross profit and doubled newspapers' coverage area.
  • Dramatically reduced costs through computerization, improved staff training, and enhanced and tightened production standards and controls.
  • Personally won over 50 awards in advertising, marketing and promotion, writing, photography, and design.
  • Built and trained staff which won over 175 personal and group awards.
  • Upgraded image by redesigned appearance and format of all publications, evaluated and strengthened editorial content.
  • Publications consistently finished among top three in their circulation categories in statewide competition, and won the three top general excellence awards in 1988.

Instructor of Language Arts and Communications

Corsica School Systems, Corsica, SD 1976 — 1979

Taught language arts and communications at the junior high and secondary level while serving as primary adviser for the yearbook and newspaper staffs. Developed students who won state recognition in school media communications. Class went on to win numerous state awards in 1977.