2012/06/06 - Tag Heuer the Monaco Legends

THE RACE, THE WATCHES
TAG HEUER UNVEILS THE OFFICIAL CHRONOGRAPHS 
OF THE MOST GLAMOROUS GRAND PRIX IN THE WORLD

MONACO & TAG HEUER: THE RACE
The quest for excellence and performance 
TAG Heuer partners with the Monaco Grand Prix and the Automobile Club de Monaco for the same reasons it is ineluctably linked to the other two “Triple Crown” races of motorsports, the Indy 500 and the 24 hours of Le Mans — because of a wealth of shared values and history. Motor racing and sports timing have been in TAG Heuer’s blood since it invented “Time of Trip”, the world’s first dashboard chronograph in 1911. Today, it calls the winners of the world’s fastest races with an unrivalled precision of 1/10,000th of a second.

Yet Monaco and TAG Heuer share something else unique to both: sporting glamor. The Grand Prix is among the most thrilling events in sports and by far the most chic, a 78-lap circuit through treacherously narrow streets lined with the rich and glamorous, past steep cliffs, luxurious villas, grand casinos and multimillion-dollar yachts. The pinnacle of grandeur, it is also the ultimate test of Formula One skill, requiring 4,000 gear shifts along a 3.3 km street circuit tricked out with the most dangerous hairpin turns and reverse-camber corners in motorsports. Then there’s the infamous stretch in the dark through the tunnel: flat-out at 280 kph — the fastest speed in the race — then emerging into the sun’s harsh glare, slamming on the brakes and careening blind through the tight left-right Portier chicane. The thought of this keeps drivers up at night. So, too, do the jet-set parties after…

The role TAG Heuer plays in the prestige and glamour of Monaco is unparalleled in the Swiss watchmaking world. Official Partner of the Automobile Club of Monaco (ACM), the organizer of the Grand Prix, TAG Heuer is also Official Partner of Monaco’s most winning team — Vodafone McLaren Mercedes (15 victories), and sponsor of more first-place Monaco drivers than any brand in history. TAG Heuer ambassadors who have crossed the checkered flag first at Monaco include Niki Lauda, Jody Scheckter, Alain Prost, Ayrton Senna, Mika Häkkinen, David Coulthard, Kimi Räikkönen, Fernando Alonso, Jenson Button and Lewis Hamilton. And on the wrists of every one of these driving legends, another legend – a TAG Heuer watch.

MONACO & TAG HEUER: THE WATCHES
The iconic timepieces of modern motorsports

TAG Heuer’s first Grand Prix Ambassador was the Swiss driver Jo Siffert, whose maiden F1 voyage was the Monaco Grand Prix in 1962. The Swiss driver, a close friend of Jack Heuer and the first F1 driver to sign an endorsement deal with a watch brand, was the go-to man for another TAG Heuer icon, the American actor and driver Steve McQueen. When McQueen starred behind the wheel of Porsche 917K in the 1970 film “Le Mans”, he drove Jo Siffert’s car and wore his complete driving suit, with a red “Chronograph Heuer” crest on his chest and a blue Heuer Monaco chronograph on his wrist. Before the shoot, Jack Heuer had a case of Heuer watches sent to McQueen to choose from. The actor took one look at the unusual square shape and colors of the Monaco — nothing short of radical for the time — and made his choice. Watch and racing fans have been making the same one ever since. 

THE 2012 NEW OFFICIAL WATCHES OF THE MONACO GRAND PRIX 
The top performers on the Monaco grid 

MONACO CALIBRE 12 CHRONOGRAPH – ACM LIMITED EDITION
A limited edition Monaco of 1,200 pieces honoring TAG Heuer’s ongoing partnership with the Automobile Club de Monaco. Founded in 1890, ACM is one of the world’s oldest and most prestigious motoring clubs and the organizer of the Grand Prix de Monaco F1 and the equally glamorous Rallye de Monte Carlo. This luxury-level tribute watch has silver sub-counters with exquisite scratch-brushed finishing and a black “soft touch” alligator strap with orange stitching. The MONACO and TAG Heuer logo appear at 12 o’clock, balanced by the iconic ACM crest at 6. The orange sub-counter and second hands complete the authentic motor-racing allure.

MONACO 
Calibre 12 
Chronograph (39mm) 
Automobile Club Monaco 
- Limited Edition 1’200 Pieces – (Engraved and Numbered)



MONACO HEUER CALIBRE 11 CHRONOGRAPH
A glamorous redesign faithfully based on the watch McQueen chose for “Le Mans” — one of the most sought after pieces on the international vintage market. The first watch with a waterproof square case, the first automatic self-winding chronograph, the blue dialed “McQueen Monaco” completely broke with tradition inside and out. The new Monaco Heuer Calibre 11 Chronograph is perfectly in line with the series’ iconic heritage. Standout features include a dark blue perforated leather strap, a stylish blue dial with vertical white stripes inspired by the stripes on Steve McQueen’s racing suit, red hands, the HEUER logo at 12, and the famous crown at 9 o’clock.

MONACO HEUER – Steve McQueen 
Calibre 11 
Chronograph (39mm) 
- ADIS -



MONACO TWENTY-FOUR CALIBRE 36 CHRONOGRAPH
A super-charged and super-tough reinterpretation of the square-faced Monaco first seen on Steve McQueen’s wrist. The blue dial is a combination of the traditional McQueen template with racing suit white stripes. The award-winning construction, tubular design and extreme shock-protected components are directly inspired by F1 racecar technology. The manifold arms, visible through the crystal caseback, collect vibrations and direct them away from the movement and into the composite filter, which absorbs and dissipates their energy. This is a chronograph is for ultimate precision, with unmatchable Steve McQueen-vintage flair.

MONACO Twenty Four McQueen 
Calibre 36 
Chronograph (40.5mm) 
- ADIS -



CARRERA CALIBRE 16 CHRONOGRAPH MONACO GRAND PRIX LIMITED EDITION
Based on the 1964 Jack Heuer tribute to the grueling Carrera Panamericana Mexico road race of the 50’s, his 3,000 numbered and engraved limited edition CARRERA has Monaco Grand Prix red lettering on the bezel and tachymetre scale, a vintage F1 rubber tire strap, inspired by Carrera Panamericana car, red touch on the hands and pusher, a large 43mm case, and a Monaco Grand Prix logo on its scratch-resistant sapphire caseback. It pays Carrera-inspired homage to Monaco — modern motor sports’ most exciting, prestigious, dangerous and glamorous race.

CARRERA
Calibre 16 Chronograph Day Date 
Monaco Grand Prix Ltd Ed (43mm) 
- Limited Edition 3000 Pieces – (Engraved and Numbered)







Technical Specifications

  • MONACO

Reference

CAW211K.FC6311: Black dial, silver counters, orange hands, Soft Touch black alligator strap with orange stiching

Movement

TAG HEUER Calibre 12 – Date

Dial

·       Black dial

·       Silver sub-counters with “gras de boisé” finishing

·       Hand-applied, diamonded rhodium-plated indexes

·       Diamonded minute and hour hands with white luminescent markers

·       Orange chronograph second hand and sub-counter hands

·       Printed TAGHeuer logo + “MONACO” at 12 o’clock

·       ACM” logo printed on the dial at 6 o’clock

·       Angled date window at 6 o’clock

Case

·       Case diameter : 39 mm

·       Fine-brushed and polished steel case

·       Sapphire crystal glass

·       Polished steel crown at 3 o’clock

·       Polished and fine-brushed steel push buttons

·       Sapphire case back

·       Water resistance: 100 meters

Bracelet

·       Black alligator strap with soft-touch effect and orange stitching

·       Steel folding buckle with safety pushbuttons


  • MONACO HEUER – Steve McQueen 

Reference

CAW211D.FC6300

Movement

·       TAG Heuer Calibre 11 - Date

Dial

·       Blue dial with vertical white stripes

·       Silver sub-counters with sunray effect

·       Hand-applied, diamonded rhodium-plated indexes

·       Diamonded minute and hour hands with a touch of red and white luminescent markers

·       Red chronograph second hand and sub-counter hands

·       “MONACO” + “AUTOMATIC CHRONOGRAPH” + “SWISS MADE” lettering on the dial

·       Monochrome printed Heuer logo at 12 o’clock

·       Angled date window with blue square at 6 o’clock

Case

·       Case diameter : 39 mm

·       Fine-brushed and polished steel case

·       Sapphire crystal glass

·       Polished stainless steel crown at 9 o’clock with the Heuer logo on the face

·       Polished and fine-brushed stainless steel push buttons

·       Case back with the signature of Steve McQueen

·       Water resistance: 100 meters

Bracelet

·       Blue punched calfskin strap with folding buckle and safety pushbuttons

·       Folding buckle with the Heuer logo


  • MONACO Twenty Four McQueen

Reference

CAL5111.FC6299

Movement

·       TAG Heuer Calibre 36, beating at 36’000 beats/hour

·       Advanced Dynamic Absorber system protecting the movement

·       Annular oscillating mass visible through the sapphire crystal caseback

Dial

·       Fine-brushed blue dial with vertical grey stripes, bearing an oversized

      "24" at 12 o'clock, in honour of the 24 of Le Mans

·       Two blue semi sub-counters at 3 and 9 o’clock indicating respectively the

      chronograph minute and the small second

·       Unique two-part see-through dial

·       Faceted polished rhodium-plated minute and hour hands, with luminescent markers

·       Red chronograph second hand

·       Red and rhodium plated sub counter hands

·       Luminescent markers on the minuterie

·       “MONACO” + “CALIBRE 36” + “SWISS MADE” white lettering on the dial

·       Date window at 6 o’clock

·       Hand-applied rhodium TAG Heuer logo

Case

·       Case diameter: 40.5mm

·       Fine-brushed and polished case

·       Beveled sapphire crystal glass

·       Sapphire case back and “MONACO Twenty Four” inscription

·       Polished stainless steel crown with blue line at 3 o’clock

·       Polished stainless steel push buttons with black PVD coating at the base

·       Water resistance: 100 meters

Bracelet

·       Blue alligator strap with soft touch effect and light blue stitching

·      Steel folding buckle with safety pushbuttons


  • CARRERA

Reference

CV2A1F.BA0796: Black dial with steel bracelet

CV2A1F.FT6033: Black dial with rubber strap

Movement

TAG Heuer Calibre 16– Automatic Chronograph – Day - Date

Dial

·       Black dial with 3 counters:

o    chronograph minute at 12 o’clock

o    chronograph hour at 6 o’clock

o    running second at 9 o’clock

·       Hand-applied indexes

·       Polished hour and minute hands with luminescent markers

·       Red chronograph hands

·       Polished running second hand

·       Hand-applied TAG Heuer logo

·        “CARRERA – SWISS MADE” lettering on the dial

·       Large day-date window at 3 o’clock

Case

·       Case diameter: 43mm

·       Polished steel case

·       Scratch-resistant curved sapphire crystal with double anti-reflective treatment

·       Red “MONACO GRAND PRIX” lettering on the bezel & tachymetre scale

·       Specific Monaco Grand Prix logo and Limited Edition XXXX / 3000 on the back case

·       Water resistance: 100 m

Bracelet

·    5-row alternate fine-brushed and polished steel bracelet

OR

·    Black rubber strap with embossed “Tire design”

·    Steel folding clasp with safety push buttons