Contributor article written by serial startup entrepreneur Matt Wasserlauf

A little about Matt:

Matt founded BBE, the industry’s first online video company and developed Vindico, the first video ad serving and measurement platform which continues to be the gold standard for advertising agencies and publishers today. In 2012, he co-founded the mobile video platform Torrential, distributing premium content and advertising across the fastest-growing medium in the industry: mobile phones. Five years later, he sold Torrential to ITN; a forty year-old unwired broadcast network.