Scriptwriting Tips

The voiceover script is the backbone of your corporate video. It conveys all relevant information you wish to convey to your audience.

Every word of it will be read by a professional voiceover talent and recorded digitally in a sound recording studio. A good script should sound conversational and to-the-point using everyday phrasing and words. Avoid industry jargons and abbreviation if  you are using your video for a wider audience.

Conceptualisation

Describe your target audience(s). If you have more than one, list them in the order of highest priority to your company.

List the top 3-5 points that you need your video to make. Try to narrow this down to no more than five.

What is your audience’s current perception of your company?

How is this different from the perceptions that you want them to have after viewing the video?

What feelings, emotions, and sensations do you want to leave your audience with after the video is over?

What action would you like them to take after they have viewed the video?

List the people who will appear in the program.

List the people who will be involved in generating content for the program.

Who has the final script approval?

What is the deadline for completion of the video?

1. The “Hook”

You will want to start your project with a hook – something that will want to make them watch more. It can be visual or audio-based and it should happen with the first 30 seconds – 1 minute of your program.

Some suggestions for a hook: a visual montage of images of your company, someone saying something striking to illustrate a sample of what your company has achieved, an audio testimonial under images.

2. What thread is going to take you from the beginning to the end?

What is the narrative trajectory for your project and where are you embedding this?

Some suggestions: following the experiences of one person, the repetition of a visual motif, the repetition of an audio motif, the conventional story with a beginning, middle, climax, end

3. Structure

It may help you to break down the storyline into more manageable chapters – think of the DVD selection menu on movies that you watch at home and try to make one of these for your project. Organize it according to your 3-5 main ideas.

Do you want to tell one story with a beginning, middle, end?

Do you want to weave other stories into that main story? Where would these sub-stories appear?

Do you want your project to consist of various testimonials or sub-stories? If so, how will you tie these together? Will your story be linear or non-linear?

4. The “Ah-ha” Moment

Is there one? What does it look like? Where/when would it be appropriate for your video? An “ah-ha” moment is a moment that grabs your viewer’s attention. It is the moment that either pulls it all together, or transforms your viewer’s perception, or just a moment that grabs them and pulls them back into the narrative after you have given them a lot of information. It typically appeals to raw emotion. You can have one, more than one, or sprinkle them throughout the various chapters. In the conventional sense, it is a climax or mini-climax.

5. End

Ways to think about ending your video:

Consider what action you want your audience to take.

Add something new, or a promise of a future development or service.

End with your one of your best testimonials.

End with a major achievement.

End with a visual montage/music.

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