Genre

Corporate videos borrow heavily from motion pictures and television conventions.  Moving images combined with music and sound effects  have the power to impact audiences viscerally and emotionally.  Good corporate videos are those that goes beyond show-and-tell to evoke a desired resonance with the audience.

These of the most common genres employed in corporate communication:
• The News Package
• Short Documentary
• TV Commercials
• Infomercials



• The Talkshow / Interview
• Realilty TV
• The Guided Tour 
• The movie Trailer
• Short Film
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