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Economic Development/Geotourism

Purpose
Promote and develop the economic and tourism benefits associated with sustainable outdoor recreation.

Increase the value and importance of the Verde River as a vital economic asset by engaging the wider Verde Valley community in conservation and sustainable tourism development efforts.

Convener
Sedona/Verde Valley Tourism Council

Staffing/facilitation
Geotourism Leadership Team, Solimar, National Geographic

Participants
Geotourism Leadership Team:
Municipal economic development directors
Chamber representatives
Regional economic organizations
Land management agency
Regional conservation organizations

Sustainable Tourism Advisory Group:
Governmental
Non-governmental
Community and business stakeholders

Progress
  • Developed and successfully launched a National Geographic-partnered website and the Sedona Verde Valley website with their tourism council.
  • Established a long-term business and marketing plan using a shared-funding model with the Sedona-Verde Valley Tourism Council
  • Worked with the Arizona Office of Tourism to provide funding to their sustainability model
  • Integrated “One for the Verde,” a funding mechanism for stream and river improvement projects, and the Red Rock Trail Fund, to support trail development and maintenance, within the Sedona Verde Valley Tourism Council efforts.
  • Northern Arizona University conducted a tourism survey to provide regional information for future tourism council efforts. 

Moving Forward
  • Implementation of the business and marketing plan and branding effort.
  • Ensuring tourism effort adheres to the NatGeo mission of promoting conservation through tourism.
  • Sedona Red Rock Trail Fund program and One for the Verde to connect support from tourists and visitors for protecting and enhancing natural resources in the region.
Meetings - as needed

Funding
Walton Family Foundation
Department of Interior
Sedona-Verde Valley Tourism Council members
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