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Economic Development/Geotourism



Purpose
Promote and develop the economic and tourism benefits associated with sustainable outdoor recreation.

Increase the value and importance of the Verde River as a vital economic asset by engaging the wider Verde Valley community in conservation and sustainable tourism development efforts.

Convener
Sedona/Verde Valley Tourism Council

Staffing/facilitation
Geotourism Leadership Team
Solamar
National Geographic


Participants
Geotourism Leadership Team:
Municipal economic development directors
chamber representatives
regional economic organizations
land management agency
regional conservation organizations

Sustainable Tourism Advisory Group:
governmental
non-governmental
community and business stakeholders

Progress
    Developed and successfully launched a National Geographic-partnered website and the Sedona Verde Valley website with their tourism council.
    
    Established a long-term business and marketing plan using a shared-funding model with the Sedona-Verde Valley Tourism Council
    
    Worked with the Arizona Office of Tourism to provide funding to their sustainability model
    
    Integrated “One for the Verde,” a funding mechanism for stream and river improvement projects, and the Red Rock Trail Fund, to support trail development and maintenance, within the Sedona Verde Valley Tourism Council efforts.
    
    Northern Arizona University conducted a tourism survey to provide regional information for future tourism council efforts. 

Moving Forward

    Implementation of the business and marketing plan and branding effort.

    Ensuring tourism effort adheres to the NatGeo mission of promoting conservation through tourism.

    Sedona Red Rock Trail Fund program and One for the Verde to connect support from tourists and visitors for protecting and enhancing natural resources in the region.

Meetings
as scheduled

Funding
Walton Family Foundation
Department of Interior
Sedona-Verde Valley Tourism Council members
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