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Business strategy map is the main tool to avoid misunderstanding erors. Please enjoy!

Something big has been happening in the world in recent decades, 
for earliest 60's.

From the lathe to the laptop

The tools of the modern business laptop, cell phone, and PDA stand in sharp contrast to the predominant tools 100 years ago: plow, wrench, and pen.
 Over the past 50 years, in the United States, the percentage of manufacturing and farm jobs has dropped by nearly 70 percent (to 13 percent of the total work force), while the professional, business, and information work force has nearly doubled (to 15 percent).
When Peter Drucker originally articulated the idea of a "knowledge worker" in 1959, he described people who applied knowledge to their tasks in a direct and unique way. One important differentiator of the knowledge worker is that he or she owns the means of production. Unlike blue-collar workers who do not own the factory equipment that they use to produce products, knowledge workers own the knowledge and skills that they apply to data to create information.
 

This isn't something you'll hear about in the news because it's not just one event. It's a series of events, good or bad, that are happening gradually and sporadically, but early signs point to a mega world power shift, which could end up being as important as the Industrial Revolution, increasingly affecting us all, in one way or another in the years ahead. Previous Industrial Revolutions have increased the power of human muscles using physics or water energy or fossils fuels energy. Now the Digital Revolution will increase the human mind power
Businesses don’t garner insights or make decisions. Businesses don’t close deals, invent new products, or find new efficiencies.

People do.

People matter

Even though many of today’s tasks are automated, people remain the heart of any business. People develop relationships and close deals. People make insights and improve products. People work together to make the thousands of small decisions that collectively add up to success. Finding, developing, and retaining the right people is a crucial and increasingly difficult task for today’s businesses.

The revolving door

 The costs, however, may not be the greatest impact. When people leave, they take with them their knowledge knowledge that can be unique and irreplaceable. Knowledge that is crucial for a business to succeed. Although these issues may seem formidable, they also represent an opportunity: Businesses that can find a way to become a "destination workplace," one that provides a stimulating, rewarding work environment and in turn attracts the right people, will have a distinct competitive advantage now and in the future as the knowledge-based work force of the developed world ages and the new connected work force of the developing world comes online.