Workshop in a Nutshell

The Fuzzy Front End of Experience Design

The workshop will be organized as part of NordiCHI 2014 conference in Helsinki, Finland.
Time: 10 am - 6 pm
Venue: Aalto ARTS, Arabia building, Hämeentie 135C, Helsinki
8 position papers have been selected to be presented at the workshop.

To start an experience design process, the designers should determine what experience to aim for. How should this decision be made?  In the fuzzy front end of experience design process, there are often several alternative sources for gaining insight and inspiration. There may be different, even conflicting viewpoints and opinions. In addition to user studies, insight and inspiration for experience goals can be sought from brand promise, technology and societal trends as well as mere vision of renewal.

This full-day workshop aims to bring together practitioners and academics to share knowledge and lessons learned on and explore:

  •  How to get from the fuzzy front end to a shared vision of the experience to aim for?

The questions driving the workshop include:

  • Where can you get insight and inspiration to define what experience to aim for?
  • How the information from various sources can be utilised to define the targeted experience?
  •  In which form should the targeted experience be presented so that it can guide the design process?