To help designing technology that is capable of catalyzing, promoting or demonstrating specific user experiences, we see it important to set experiential goals for the design. Such goal setting approach is receiving increasing attention as an approach in design and development of new products, services and systems. This workshop aims to bring together practitioners and academics to share knowledge and lessons learned on identifying, defining, using and drawing inspiration from user experience goals throughout the design process.

The workshop provides a forum for knowledge sharing, discussion and networking, as well as for creating new knowledge on user experience goals. The questions driving the workshop consist of:

• What constitutes a good user experience goal?
  
• What aspects affect the suitability of goals in different design cases?
• How the suitable goals can be identified and framed?
  
• How to involve users or other stakeholders in defining the goals?
• How to make use of the user experience goals in various design phases?
• What is the potential and what are the limitations of the UX goal setting approach in the first place?
  
• What is the research agenda for making this approach more appropriate and useful for existing design practices?
  

1. proposals of methods and techniques for goal setting
   
2. experiential goals per se (e.g. in specific design contexts of cases)
3. lessons learned from real experience-centered design and evaluation cases, and
   
4. plans for future activities regarding the abovementioned

A workshop proceedings will be put together as a pdf-file available online with an ISBN. This will contain (1) all the position papers, (2) the organizers’ introduction to the topic, and (3) the conclusions from the pre-workshop task and workshop activity as well as a possible future research agenda worked out in the workshop.