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Multimodal PSA Project Resources


Why PSA Projects?

In order for students and educators to understand and employ a variety of composing modalities, several scholars recommend incorporating PSA projects in university courses, especially courses involving composition or communication (Cynthia Selfe and Richard Selfe; Kathy Schrock; Kathleen Blake Yancey; National Council of Teachers of English).
PSA projects promote multimodal composition, scripting, collaboration, planning, authorial choice, risk-taking, and creativity, among other learning experiences. It also requires the exploration and use of different forms of digital media, which can then be discussed and reflected upon in and out of class. In addition, PSA projects encourage students and faculty to use a variety of on-campus and campus-accessible resources to create, distribute, and display projects, and to receive feedback.          
UW Bothell Student PSA 1

Student PSA on Texting used by permission

UW Bothell Student PSA 2

Student PSA on Words used by permission

Helpful PSA Websites
 Ad Council Examples of PSAs
Media Studies 2.0:  Deconstructing Public Service Announcements Helpful in working with student analysis. 

Public Media Center non-profit organizations and PSAs

Radio Public Service Announcements:  Transcripts Written transcripts and audio radio public service announcements

Read • Write • Think (NCTE) Lesson plans, grading, rubrics.

The More You Know Great collection of television PSA examples. 

Articles and Publications

Accumulating Literacy: Writing and Learning to Write in the Twentieth Century  

Affect and Persuasion:  Emotional Responses to Public Service Announcements  

American Opportunity:  A Communications Toolkit  

Analyzing Rhetorical Devices in Print Advertisements   

How to Write a Public Service Announcement That is Worth Airing, Worth Hearing, and Worth Writing  

Whose Media?  Our Media!  Strategic Communication Tools to Reform, Reclaim, and Revolutionize the Media  

Why Bad Ads Happen to Good Causes:  And How to Ensure they Won’t Happen to Yours