Google has some suggestions for making the most of the season. To help you prepare your AdWords account and overall holiday marketing strategy, we've designed Unwrapped 2008: Retail Holiday Guide, a series of free webinars for retailers.

In each Unwrapped webinar, you'll discover tips and strategies from AdWords specialists for running and tracking successful holiday campaigns.

The series will cover:
  • A recap of last year's holiday season
  • Forecasts for the 2008 holiday season
  • Optimization tips for getting your account in shape
  • Strategies for reaching more holiday shoppers
  • Tips on streamlining the shopping experience on your site
  • Solutions for tracking holiday traffic and measuring success
To learn more about specific topics covered in each Unwrapped webinar session, and to register, visit the Webinar details page. Also, stop by the Resources page for free Google tools and features you can use to start your holiday marketing off right.

If you can't make all three webinars, or just want a refresher course, be sure to bookmark this site – we'll post all Unwrapped webinar videos here.

Start unwrapping your holiday plans!


 

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