Social Media Guides

Social Media Guide for Boosters
Alumni and Boosters are NOT permitted to use social networking websites such as Facebook, Twitter, Snapchat, and Instagram to contact or otherwise attempt to correspond with prospective student- athletes.  This includes, but is not limited to:
  • Posting on a wall
  • Commenting on photos of a recruit
  • Using the inbox/e-mail feature
  • Instant messaging
  • “@replies”
  • “mentions”
  • Or direct messaging
A booster should NEVER contact a prospect or their family to encourage him or her to attend UMass or to discuss UMass in any manner. This includes contact initiated online via social media.  Click on the document below for more information about what is permissible.




Social Media Guide for Coaches
Prior to signing an NLI or letter of commitment per Bylaw 13.02.1, it is not permissible to do any of the following:
  • To interact with a prospect via the Facebook “Chat” or Google+ “Huddle” function
  • To comment on a prospect’s Facebook “Wall”/photographs or Google+ “Stream”/photographs
  • To post an update that publicly comments on a prospect in any manner
  • To post a link to a recruiting/scouting website or a non-institutional publication (blog) that reports primarily on UMASS Athletics
  • To send a generic good luck or congratulatory message which mentions a specific high school on social media (e.g., a tweet or a Facebook post that states, “Good luck, Amherst High School, during the 2013 soccer season!)
  • To post information about or directed toward a specific prospect or to post a video or audio materials directed toward a specific prospect unless such content is available to all and not created for a recruiting purpose.
  • To tweet with or about a prospect in any manner or to mention or reply to a prospect via the “@” feature.
  • To comment on a prospect’s tweets (including pictures).
  • To post a link to a recruiting/scouting website or a non-institutional publication (blog) that reports primarily on UMASS Athletics.
  • In sports other than basketball and men’s ice hockey, coaches may not use a service or software to convert an email into a text message or other prohibited form of electronically transmitted correspondence.
  • A coach or other athletics department staff member may not publicly reference the name, nickname, or other personally identifiable information about a prospect.
  • A coach or athletics department staff member may not forward or republish identifiable information generated by a prospect (e.g., retweet).
  • A coach or staff member may not send a good luck or congratulatory message mentioning a coach’s name (e.g., “congrats, Coach Smith, on your 400th career victory! Proud of you my friend”).
  • A coach or staff member may not post a tweet commenting on a particular facility used by prospects (e.g., “Great ballgame at Township High School. One of the best high school baseball fields in the country!”).
  • Cannot post “staged” photographs of any prospects.
Click on the document below for more information about what is permissible.

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Subpages (1): Social Media Charts
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Kim Callicoate,
Jun 8, 2015, 6:26 AM
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Kim Callicoate,
Jun 8, 2015, 6:27 AM
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