Google Poised to Offer Unbundled Cable TV Over the Internet

Although many major Live TV providers still maintain relatively high profit potential and pricing on their Cable TV services for now, the market may be changing soon. Google has been in discussions with cable channels about providing individual unbundled TV channel content over the internet. There is increasing demand by the public to access television shows over the internet via a broadband connection, but in the past cable channels were sold in groups through package providers.

Companies like AT&T, Comcast, DirecTV, Dish Network, Time Warner Cable, and recently Verizon have been exclusively distributing TV channels (some for years) with licensing agreements with networks. With broadband speeds now being sufficient to carry streaming TV with better quality, Google is attempting to capitalize by negotiating directly with the TV channels themselves by potentially offering bundles of live TV channels of its own in a subscription service not unlike current cable bundles from Comcast and others. In slight contrast to Google, Apple has been working with current television distributors within the current TV framework to provide its own brand of live internet television. One advantage to this type of service could be better quality service since they would be operating under the existing mantra. 
Major TV networks do have some concerns about releasing their content to internet giants like Google so it may take some time before agreements are reached on a deal of this type, but Intel is further developing an internet TV service of its own now. Historically, cable TV providers were more regional in nature shying away from some competition in the same areas, but with internet television seemingly headed this way it is only a matter of time before we see satellite, cable tv, and fiber optic service providers in a battle over distribution of television network content in all their service areas. As we know this competition will almost certainly drive prices down for the consumer which is ultimately a good thing.

By Mark Mullinax
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