In 1890's - The Vicks story isn't brief, but it is interesting. Take a journey on this interactive timeline to experience more than a century of caring, from decade to decade.
Lunsford Richardson, a pharmacist in Greensboro, North Carolina, creates and sells 21 patent medicines under the “Vicks” name in the 1890s. Of the 21 medicines, the best-selling version by far is the Vicks Croup and Pneumonia Salve.
In 1966 - Based on findings from the Vicks Research and Development team, NyQuil is first test marketed in the U.S in 1966. Although there are alternative theories, legend has it that the name was derived from the term “nighttime tranquility.”
The product’s liquid form is revolutionary for the category. Previously, tablets were the preferred form of cold treatments while liquid medications were used only for coughs.
In1979 - the timeless Vicks NyQuil slogan, “Nighttime, sniffling, sneezing…” makes its public debut in 1979.
In 1987, Vicks NyQuil Cherry launches nationally in the U.S.
In 1991, the first Vicks NyQuil extension outside of the bottle makes its U.S. debut in the form of NyQuil LiquiCaps.
LiquiCaps are the first over-the-counter multi-symptom cold remedy that puts liquid medicine in a capsule. The product is also intended to serve as a possible launchpad for solid forms in other Vicks cold medicine segments.
In 2006 with the introduction of Vicks DayQuil Sinus, Vicks NyQuil Sinus, and Vicks BabyRub in 2006, Vicks continues to develop and refine innovative cold- and flu-symptom-relief products.