Many schools are now using Twitter as a powerful tool to communicate with parents. School Twitter accounts can include links to items on the school webpage and upcoming events at school. A school can also use Twitter to spread the word about the great things happening in their building with examples of student activities and photos of students doing great things in class.
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Check to see if you have a school Twitter account. You may already have one but it could be inactive or under utilized. Ask your principal if you are not sure. If your school has a Twitter account your task today is to look through the tweets and examine how your school is currently using the tool. If your school doesn't have a Twitter account consider creating one for your school building. Have a discussion with your principal about the potential of creating one.