Embattled newspapers, public radio and television stations have joined Twitter in an effort to increase traffic on their web sites, sending headlines and links.

Then Oprah arrived on Twitter, and here came everybody.
But in addition to more potential information customers clicking on links, competition for attention increased as well.

As social networking explodes, traditional media on Twitter will need to reconsider the quickly changing network, adapting and adopting smart strategies to garner attention in a noisy world.