Resources for optimizing social media.
As people change the way they search, connect and interact with the web, search marketing will need to change. Strategies such as social media optimization provide search marketers a competitive edge though tactics that increase visibility, traffic and sales as a result of social search, networking and shared information channels as well as achieving a benefit to their SEO programs.
This article will explain the fundamentals of a Social Media Optimization strategy as well as emerging tactics to help make your search marketing program a success.
First, what is Social Media Optimization (SMO)?
According to Rohit Bhargava, SMO means to "implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”
The thing is, the tactics that make up social media optimization are not all that new. Creative link builders and SEOs have been optimizing social media for as long as it's been around. What is different, is the emerging popularity of social search and the opportunity to gain substantial gains in terms of traffic, subscribers and outcomes as a result of the distributed nature of social media traffic sources.
This is in contrast to most SEO principles which rely on focused content and optimization efforts.