Select a Network Marketing Company
Network Marketing is now being taught at over
200 colleges and Universities.
This will only increase as Companies and Individuals, like Tony Cox Rochester NY, look for ways to minimize
distribution and advertising costs. This allows the Company to avoid huge
marketing costs and collection issues, and also allows the Company to maintain
an acceptable profit margin.
In return, the Independent Distributors are given an opportunity to share in
the profits. To do so, the product should be of a higher quality than what can
typically be found at traditional retail outlets, and be value priced with
comparable products. It is better for the Independent Distributor, often called
an "IBO" (Independent Business Owner) If a product of equal quality and
value cannot be purchased through traditional marketing channels.
What typically happens is that products that are superior quality from a
Network Company are successful are "copied" by others, and often when
end up on store shelves. Many of these are inferior quality to the original,
but are offered at a lower price point using the same appearance and similar
ingredients. In marketing, whether network or not, this is called the
"product life cycle".
In the beginning, Network Companies and their "IBO's often have a
strategic advantage, especially if the product is unique, which it often is,
and excellent quality. Regardless of the Business Opportunity, it cannot
sustain the Company itself. In the end, it has to be about the product. If you
are fortunate enough to have a unique , quality product, and are in
"early", then your chances for success are greatly enhanced.
The longer the product is on the market, the more "copied" product
will appear, and the more distributors. A good example are nutritional
supplements. 40 years ago, you could purchase higher quality supplements and
vitamins from direct Companies like Shaklee or other Rochester NY companies. Lower quality vitamins were(and
still are) available at retail, Like "One a Day". As society has
looked for alternatives, Network Companies offering quality supplements have
Currently, the Health and Wellness sector for Nutritional Products is
approaching the 1 trillion dollar mark. These type of products are consumable,
and offer an excellent chance at repeat sales.
If you carefully select the right Company with a unique product, and your
timing is right,then your chances for success are greatly enhanced. It is much
better to get in early, selecting the right Company and other
to work with, which are often referred to as your "upline".
Most Networking Companies that fail do so in the first 18 months; But, it is
also true that those that enroll during pre-launch or shortly thereafter stand
to make the most money; so it is important to select the company carefully. You
don't want to invest 2 years of your time, and start making a residual income
that you never though possible, and the company gets sold, goes out of
business, or can't produce enough to meet demand. And you don't want to wait 2
years, to see if the Company has staying power, and then miss out on all that
early growth and opportunity.
It's sort of like picking a "penny stock" , anything under per share.
Microsoft, Apple, Dell, and Cisco were once "penny stocks".
Inevitably, Tony Cox will pick some good ones and maybe some that seemed like a good
idea that didn't turn out as well. So in evaluating a Network Company, you want
to consider the Financial Stability of the Company, the Uniqueness and price
point of the product, and the upside growth potential.
Look at the owners and Management team. many were successful as an IBO in a
previous company, or as an officer or Investor.
The great thing about Network marketing is using the Power of Leverage, that is
others will help you grow your business. So in the best case scenario, you
invest a small amount in product, primarily what you will use, and then spend
time developing your business. Network marketing is all about working smart
first and hard second. You can spend an extraordinary amount of time and money
and have little to show for it. On the other hand, if you work smart, you will
be one of those successful entrepreneurs we hear and talk about. And realize it
may not happen on the first Company. I know a fellow who was a house painter by
trade who did not find success until his seventh company, and became a
multi-millionaire from that one.
Had he done due diligence, he may have been able to shorten his learning curve.
The good thing for anyone considering a Networking Opportunity is we can learn
from others who have succeeded. Many have had failures along the way, and by
studying them you can enhance your opportunity for success.