What I do
🧠 AI adoption and usage optimization
🧠 User behavior and decision design
🧠 Trust & Safety and fraud detection
How I help
🎯 Improve product usage and adoption
🎯 Increase conversion and user decision quality
🎯 Design systems that work in real-world environments
🎯 Detect and mitigate manipulation and fraud
Tomomi Tanaka has over 20 years of experience across academia, international organizations, and the tech industry, including roles as an Assistant Professor at Arizona State University, a Senior Economist at the World Bank, Director of Safety by Design at Match Group, and Senior Technical Program Manager at Amazon.
She has built and led large-scale initiatives in AI governance, trust & safety, and behavioral product design, applying machine learning, experimental, and econometric methods to real-world systems.
At Match Group, she founded the Safety by Design program across more than 15 services, including Tinder and Pairs, establishing a framework for user safety and experience at scale.
At Amazon, she built systems to optimize data-driven decision-making, improving marketing performance and organizational decision processes. At Oracle, she led the launch of a large-scale generative AI initiative valued at approximately $100M.
Tomomi is the founder of Behavioral AI Lab, where she focuses on designing systems that align with how people actually make decisions—bridging the gap between AI capability and real-world behavior. Through this work, she helps organizations improve AI adoption, user behavior, and decision outcomes in practice.
She also serves as Japan Lead at BEworks, a global behavioral science consulting firm, driving the application of behavioral insights in business and public sector contexts, and is an Adjunct Professor at Kindai University.
Her work spans AI adoption, user behavior change, and decision design, helping organizations improve product usage, conversion, and operational outcomes.
Tomomi’s research has been published in leading journals including the American Economic Review and Harvard Business Review. She holds a Ph.D. in Economics from the University of Hawaii and was a postdoctoral scholar at the California Institute of Technology.
She is also active in AI ethics and governance, delivering keynote speeches at the United Nations Headquarters in New York and at UN regional symposiums across Asia and Europe, shaping global conversations on responsible AI.
