Introduction

Description

Get a comprehensive overview of the basics of e-books including business issues driving ePublishing, business characteristics, business models, areas of experimentation, challenges and trends. We'll consider each of these aspects across trade, higher education, reference and STM publishing. By looking at these business categories side by side and finding points of similarity and difference, we aim to provide valuable insight for every attendee of Tools of Change -- even the most expert!

    Presenters

    Approach

    • Holistic approach
    • Broad overview the e-book business across trade, higher ed and STM publishers.
    • Highlight points of similarities and difference
    • Potentially identify some areas for cross-over of success-stories across traditional industry boundaries.
    • Encourage interruption and individual questions
    • Encourage capturing items brought up during the discussions today

    Agenda


    Topic Time
     Introduction
     Business Issues Driving ePublishing
     Business Characteristics

     20 min
     Business Models
     20 min
     Areas of Experimentation  20 min
     Challenges  20 min

    Orientation

      Trade Higher Ed Reference STM
     Publishers    
    • HarperCollins
    • Random House
    • Hachette
    • Simon & Schuster
    • Harlequin
    • Penguin
    • Cengage Learning
    • Macmillan Education
    • McGraw Hill Higher Ed
    • Pearson Higher Ed
    • Wiley Higher Ed
    • Springer
    • Elsevier
    • Wolters Kluwer
    • Wiley-Blackwell
     Content Types    
    • Fiction
    • General Interest Non Fiction
    • Business
    • Children's Books
    • Textbooks
    • Major Reference Works
    • Directories
    • K-12 supplementary materials

    Other:

    • Large print editions
    • Children's Books
    • Major Reference Works
    • Textbooks
    • Book series
    • Monographs
     Representative Works
    • The Story of Edgar Sawtelle by David Wroblewski
    • What Would Google Do? by Jeff Jarvis
    • Coraline by Neil Gaiman
    • Freakonomics by Steven Levitt and Stephen Dubner

     

    • Stewart, Calculus
    • Mankiw, Economics
    • Spielvogel, Western Civ
    • Gardner, Art through the Ages

    • Encyclopedia of Associations
    • Encyclopedia Judaica
    • Eighteenth Century Collections Online
    • Books & Authors
     
    •  Lecture Notes in Computer Sciences, Math, and Physics
    • The Prokaryotes
    • Advanced Organic Chemistry
    • Springer Handbook of Nanotechnology
     Digital Revenue Estimate  
    • 1% of physical
    • 30% of total revenue
    • 60% of total revenue
    • Lower double digit percentage of total book revenue
     Historical Digital Efforts
    • Digital warehouses to support wide distribution of jpg images of book pages (such as Amazon's Search Inside the Book)
    • Companion web sites
    • Learning Management System integration
    • On line primary source collections
    • On line databases
    • Experienced print to electronic transition with journals
    • On line databases
    • Integration with library management systems

    Key Points

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