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TI Market Share in Thailand

Source: Euromonitor International (August 2016). Passport: Cigarettes in Thailand
Thailand Tobacco Monopoly (TTM), is a state owned enterprise of the Thai government, which has more than 50% of the cigarette market in the country. TTM is considered a government agency and several government officials work for the company.

Philip Morris Thailand Limited (PMTL), in 1991, the company began distributing Philip Morris International brands for sale in Thailand, and today their portfolio includesMarlboro and L&M. PMTL is an affiliate of Philip Morris International. Apart from the principal office in Bangkok, PMTL also has sales and distribution centers located in large provinces across the country.

British American Tobacco (BAT) holds a comparatively small share in the Thai tobacco market, around 2-3% between 2005 and 2008. Their share is spread quite evenly across their three main brands, Pall Mall and 555, and London brand not far behind.


1. Euromonitor International (August 2016). Passport: Cigarettes in Thailand

2. "Thailand | Time's Up Tobacco." Times Up Tobacco Thailand Comments. N.p., n.d. Web. 07 Oct. 2016.