The tobacco industry needs customers and is willing to pay to find them. Last year, the tobacco industry spent roughly $309,000 per day to market tobacco to Coloradans. Compare that to what the state was able to spend to prevent tobacco use - $18,000 per day.
Why is there such a big gap? Well, one main reason is that Colorado has to spend $319 million a year to cover Medicaid expenses that are a direct result of tobacco use.
So what does $309,000 worth of marketing per day provide? Who is the target of these messages, and what kinds of products are being sold?
Visit the pages to below to learn the truth about the tobacco industry.
The Facts >