The Facts

Electronic cigarettes are NOT a safe alternative. 

E-cigarettes, also known as electronic nicotine delivery systems (ENDS), or e-cigarettes, are an emerging challenge for public health. They turn chemicals, including nicotine, into an aerosol that is inhaled by the user in order to deliver nicotine. In 2009 the Food and Drug Administration (FDA) issued a warning about these devices. 

Nicotine is the major chemical responsible for addiction in tobacco products. On it’s own, nicotine is highly toxic. According to the American Academy of Pediatrics tiny amounts of liquid nicotine can be fatal if ingested by a toddler. In 2014, there were more than 3,000 calls to U.S. poison control centers for liquid nicotine exposure.

Nicotine is highly addictive and has adverse effects on health across one’s lifespan -- from gestation through adulthood. 
Evidence shows:   
  • Nicotine negatively affects maternal and fetal health during pregnancy, contributing to the risk of preterm delivery, stillbirth and negative impacts on fetal brain development.
  • Nicotine increases the risk for smoking-related diseases and at high doses can lead to acute toxicity. 
  • Nicotine exposure during adolescence may have lasting adverse consequences for brain development. 
There is absolutely no evidence that shows e-cigarettes are safe or helpful to people trying to quit smoking. 

In fact, nine chemicals found in ENDS aerosols are known carcinogens and reproductive toxins. 

Yet ENDS are aggressively marketed using similar tactics as those proven to lead to youth cigarette smoking. Some ENDS companies are using techniques to lure youth to their products including candy-flavored products; youth-focused themes such as rebellion, glamour, and sex; celebrity endorsements; and sports and concert sponsorships.