The current recession has had a devastating impact on colleges and universities across the US and beyond. Layoffs and program closures have hit all of post-secondary education from community colleges, private colleges, public universities and even the ivy league schools have been forced to trim programs and staff. We will examine strategies, technologies, practices and practicalities that enable programs to thrive, not just survive, in the online environment.
Recession Realities in Higher Education
Reduce Costs, Web and Social Marketing, Extend Reach, Support Academic Core, Adapt Teaching Practices and Pedagogies, Learn from Others, Lead Innovation
Sample Open/Free Technologies
Surprisingly, at the same time as it extends your marketplace worldwide, going online shifts a significant portion of the the delivery expense to those who attend. There are many efficiencies that are realized online:
The web remains the core of "free" marketing. Search engine optimization is important.
It's cool, instant, viral and free! Blogs, Twitter, Facebook, LinkedIn, Branchout, and more. (check out targeted demographic Facebook ads as per Helena's presentation!)
Reaching 20,000 each week through searches, subscriptions, syndications:
Some 5,000 subscribe via RSS; nearly 1,500 subscribe via email; more than a hundred other sites re-publish the RSS feeds via syndication; thousands of online searchers find these resources each week via Google, Bing, Yahoo!, etc.
Extend Reach Worldwide:
Disrupting College:How Disruptive Innovation Can Deliver Quality and Affordability to Postsecondary Education - Clayton Christensen and colleagues, whose theory of disruption of entire industries by innovations that disrupt the marketplace, on February 8, 2011 issued a new report on how online learning is impacting higher education. Some interesting reading for high education administrators and regulators. Predicts 50% of college students will be taking online classes in 2014 - creating shakeout among traditional brick-and-mortar universities that fail to adapt. It's not just the price of education; it's the cost of education.
Download the full report (pdf)
Online delivery enables worldwide reach. UIS online enrollments area fastest growing outside the state of Illinois. For the first time this semester our out-of-state online headcount exceeds 40% with students from every state except Montana. Students reside in the 49 other states, District of Columbia, Puerto Rico, and nine foreign countries. The state with the largest representation (after Illinois) is California. UIS Online Enrollment Summary - Spring 2011
Higher Education Opportunities Act - Concerns over out-of-state students:
Support the Academic Core:
Continuing Ed Programs as Gateways to Degrees
Continuing Ed can be the side door to the university. Beginning with a continuing ed class, a student can build confidence and interest in completing a degree. As part of the larger operation of an institution of higher education, we are in a unique position to help guide students into the mainstream of the academic program.
Open (free) Class Samples Highlighting Faculty and Degrees
Building Linkages to Degree Completion and Advanced Degrees
In many respects continuing higher education plays a key role in the continuum of learning in the 21st century. CE is not just the periodic capstone to degrees, but it is also the launching pad for new, extended deep learning. In some cases this can mean that we serve in the role to point participants to new degrees.
Teaching Pedagogies and Practices in a Recession
Learn from Others:
UPCEA new blog
Lead your campus in the application of technology and use of the Internet in teaching and learning. Inform others of the potential and promise of the 'net. Provide weekly or monthly updates for faculty and administrators seeking to find the best new applications that may reach new student bases, enhance the teaching/learning process, and facilitate greater communication.
The unique role that continuing higher education plays is one that is not merely technology, not merely content, but as modeling, promoting, and practicing both pedagogy and technology to serve the professional.