I am an Assistant Professor at the Marketing Department, University of Groningen (The Netherlands). I studied business administration and economics at the University of Frankfurt, Germany and specialized in finance, marketing, and electronic commerce. I finished my Ph.D. at the Chair of Electronic Commerce and the E Finance Lab at the Johann Wolfgang Goethe-University in Frankfurt/Main. During my PhD, I have been a visiting scholar at IESE Business School, Barcelona (Spain), Penn State University, State College (USA), and Goizueta Business School, Atlanta (USA). In 2004, I was named “ISBM Business Marketing Doctoral Fellow” and at EMAC 2006, the ‘Best Paper of the Conference based on a Doctoral Dissertation’ was awarded to me and my co-authors. I have published in various academic outlets such as Journal of Marketing, Journal of Service Research, Zeitschrift fuer Betriebswirtschaftlicher Forschung and have been finalist of the 2008 MSI/H. Paul Root Award. Before joining University of Groningen, I was an Assistant Professor at the Marketing Department, VU University Amsterdam (The Netherlands).

Lately, a project together with Koen Pauwels and Joep Arts was one of the four finalist for the 2009/2010 ISMS-MSI Practice Prize Competition. 

My areas of expertise and interest are in customer management, value-based marketing/marketing performance measurement, customer-based firm valuation, investor relationship management, marketing risk management, and linking marketing and investor relations.

Current research projects include the use of market dashboards as decision support systems, marketing effectiveness, the disclosure of critical marketing metrics to the financial community.

If you would like to get in contact with me, please see the below contact details. I would very much love to hear your thoughts, challenges, and suggestions.


Dr. Thorsten Wiesel 
Assistant Professor 
Department of Marketing 
Faculty of Business and Economics 
University of Groningen 
PO Box 800 
9700 AV Groningen 
The Netherlands, 
Phone: +31-50-363-8653 
e-mail: t.wiesel@rug.nl 

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