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Query Categorization

posted Aug 30, 2010, 6:50 PM by mls mls   [ updated Apr 6, 2011, 11:26 AM by Abraham Bagherjeiran ]
I What is query categorization service?
Given a search query the service returns a number of categories which are semantically related to that query. Assume for instance, that you pass as an input the query "formula 1 cars". Categories that are semantically relevant to this query could be automotive/sportscars and sports/motorspots/F1.
II Where can query categorization help?
Knowing the semantic categories related to a certain query can have multiple uses. For example, an advertising company can use query categorization to perform better targetting - showing ads to users related to the categories of users' queries. In this way the ads will be more relevant to the interests of the users and the users will be more inclined to read and click on them. 
III How to invoke the service?

Calling the REST api

REST API in development for query categorization. Please try the page categorization API.


Calling the Javascript API:
<INPUT TYPE="text" id="in_tag" VALUE="">
mls_request('query_categorization_api', document.getElementById('in_tag').value, function (oReq, oJSN){parseReqData( oReq , oJSN );