80% of the workforce in the Kenyan economy is tied to agriculture. Some of the major products exported from central Kenya include tea, coffee, and macadamia nuts. The journey of these goods is much more complex and convoluted than most people would believe. The supply chains are inefficient and the farmers who grow the nuts receive a very small portion of the money ultimately paid by the final consumers.
Often times, farmers cannot capitalize on the power of the local farming community due to communication restraints. For instance, if a tomato farmer needed to transport goods to a distribution center he would have no way of exploring options within the local farming community. The farmer could send out a single text that would reach the entire WishVast tomato farming community. From there, he could find responses for offers to bundle goods, share transportation costs, or information on current pricing.
For more information on produce supply chains in Central Kenya:
Garguilo. S., Prindible. M., Okello. A., Mehta., K., “Labor hiring practices and produce supply chains in rural Kenya: the case for WishVast networking”, International Journal for Service Learning in Engineering: Humanitarian Engineering and Social Entrepreneurship , Spring 2010