writers with a public relations background are in an ideal position to create web
content, brochures, booklets, ads, press releases, and even entire PR plans.
They gain first-hand knowledge of products and services, interview engineers
and technicians, and work closely with the production and marketing
of promotional pieces with a technical slant are everywhere—on the web, in
magazines and newspapers, in email and regular mail. The challenge for the tech
writer is to adapt the information to fit the intended audience, whether it be
a group of engineers, business execs, or the general public.