1986 A Systems Approach to Youth Employment Competencies

Source: 1986, A Systems Approach to Youth Employment Competencies. Prepared by the US Department of Labor Employment and Training Administration by the National Alliance of Business under contract to Technical Assistance and Training Corporation. Rick Spill, National Alliance of Business

Source: HathiTrust

Search Term: "10% of what we read"
What was found? a differentiation between "learn" and "retain," and the following charts:

Chart 1:
You've been shown that we learn:
1% through taste
1.5% through touch
3.5% through smell
11% through hearing
83% through sight

Chart 2: You have also learned that, as a learning animal, we retain:
10% of what we read
20% of what we hear
30% of what we see
50% of what we both see and hear
80% of what we say
90% of what we say as we do a thing and experience it.