1967 "Are you missing the boat in training aids?" (Treichler)

Source: D.G. Treichler, “Are you missing the boat in training aids?,” Film and Audio-Visual

Communications, vol. 1, Feb. 1967, pp. 14-16, 29-30, 48. 

Where was it found: Interlibrary Loan, Indiana 

University

What was found? the following chart:

PEOPLE GENERALLY REMEMBER

10% OF WHAT THEY READ

20% OF WHAT THEY HEAR

30% OF WHAT THEY SEE

50% OF WHAT THEY HEAR & SEE

70% OF WHAT THEY SAY

10% OF WHAT THEY SAY AS THEY DO A THING


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