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Power of Imagination Studio


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For More Information: Vernetzung von Zukunftswerkstätten, www.zwnetz.de

Purpose: 
To build self-esteem and expertise on key themes; anchor individual strategies in organizations; and overcome hierarchical limitations and mental blocks. 

Outcomes: 
  • Conviction that the future is alterable, that several possibilities (“futures”) can be formed 
  • A stance of esteem and encouragement exists at all levels of the organization 

When to Use: 
  • When participants are perceived to be the experts responsible for finding a solution and making changes 
  • In situations with negative changes 
  • When content is open 

When Not to Use: 
  • No chance of implementing/carrying out the conclusions 
  • No strength/financial resources/support 
  • Strategies/conclusions were decided long ago 

Number of Participants: 
12–120 

Types of Participants: 
  • All hierarchical levels 
  • Different backgrounds 
  • Less adroit in speech (lack of courage/spunk to speak freely) 

Typical Duration: 
  • Preparation: 1–6 months 
  • Process: 1–5 days 
  • Follow-up: 1–3 months 

Brief Example: 
Full-time and volunteer employees of the Red Cross from 20 different locations in northern Germany founded 13 statewide project teams after a three-day Imagination Studio. They published a handbook for members, devised a new concept for canvassing members, initiated an Internet information portal as a model project, organized an event to dissuade young people from drinking, inaugurated the annual meeting of all association members, issued guidelines for employees to improve their public image, and proposed teaching concepts in schools for strengthening volunteer involvement. 

Historical Context: 
Created in 2004 by Petra Eickhoff, Annegret Franz, Stephan G. Geffers, Fritz Letsch, Annette Schlemm, and Axel Weige. Builds on the Future Workshop created in 1965 by Professor Robert Jungk, Dr. Norbert R. Muellert, and Ruediger Lutz.