Jon Borlin Resume

Jon Borlin

Hello. I'm Jon Borlin.

St. Louis, Missouri Region

My professional experience is focused upon the management of websites, online marketing, the execution of e-business projects, and the global online reputation of a business.

Key areas include project management, digital marketing, creative design for e-business focus areas with high impact to the overall success of a company.
  • Developing new website and product data enhancements
  • Designing and enhancing the website and developing website content
  • Provide global oversight and governance of online branding
  • Identifying online business solutions at low cost and quick execution
  • Help establish the overall direction and strategic focus of business
  • Coordination of website issues by identification, severity, and impact
  • Re-branding of entire online portfolios for large corporations.
Sigma-Aldrich, Inc.
Market Segment Manager

December 2009 to Today

Responsible for accelerating the global growth of digital products by leveraging corporate IS platforms and locally optimizing the online product offering. Additionally, articulating global digital priorities and product requirements to the Sigma-Aldrich eBusiness and eMarketing groups to ensure that localization efforts are met.
  • Managed system for Digital Marketing team in order to quickly identify web issues, align multiple sources and provide a matrix to determine severity and impact to gauge action.  This matrix included:  search engine optimization additions, defects & enhancements, social communications issues, satisfaction and analytics surveys.
  • Successfully managed and launched a localized website designed to meet the unique needs of users in China; differentiating Sigma-Aldrich from our competitors by providing more relevant content, a high touch customer experience and a completely translated homepage. 
  • Provide business governance for the development and execution of our 42 existing international websites as well as additional localization projects.
  • Work with distributors and international contacts on the translations from development to execution
Responsible for key improvement projects that support the overall Sigma-Aldrich web strategy by leading cross-functional, regional and global project teams and external vendor personnel to deliver solutions within time and budget. Collaborative management of global website by using project management techniques and agile application development methodologies.
  • Management of strategic localization projects that include the development of functional requirements, technical design, user interface and system and performance testing, user training and system documentation.
  •  Key business resource responsible for Internationalization efforts including business processes, governance, change management and communication for Sigma-Aldrich’s eBusiness and eMarketing teams.
  • Oversaw the implementation of a global "content delivery network"; Akamai, which had a signification impact on increasing visitors and website performance. In this role, my responsibilities included managing the project's resources, scope, risks, schedule and budget.
SAFC Global
Sigma-Aldrich Business Unit - Project Manager
May 2006 to December 2009

Led marketing team and business segment managers in developing and executing a global online marketing strategy for the fine chemical business. By coordinating and utilizing SAFC’s on and offline marketing efforts, my efforts contributed to the revenue goal that exceeded its target.  Developed and managed web content for SAFC (the Fine Chemical Business Segment of Sigma-Aldrich) by cultivating expertise of Internet marketing tools and applying the acquired knowledge to further SAFC’s competitive edge in marketing on the Internet.
  •  Drove the SAFC strategy on the World Wide Web to maximize brand awareness, business differentiation and marketing focus
  • Accountable for all aspects of SAFC’s website tactics including: search engine optimization & marketing, analytics, site architecture, usability, look & feel and management
  • Tasked with re-branding, creation, development, testing and maintenance of SAFC’s +600-page website
  • Recognized as an expert in website tactics, company systems and web
A.G. Edwards, Inc.
Website & Graphic Designer / Publisher
November 2000 to May 2006

Was primary corporate design resource for internal and external facing websites. Designed online imagery for main corporate website, supporting financial websites and numerous client-campaign websites. 
  • Collaborated with high levels of A.G. Edwards and advertising agency Carmichael Lynch to design and re-brand AGE’s public facing websites, banner ads, lead-generation offers and other online tools
  • Re-designed the company’s intranet, AGe-NET, one-stop source for the latest firm and market information with thousands of documents being accessed daily

Trans World Airlines
Internet Support Analyst (2 years)
Computer Graphics Specialist (3 years)
International Flight Ground Operations (6 months)
November 2000 to May 2006

Led the shift from traditional training materials to computer-based training for Flight Operations staff including all TWA flight attendants and pilots. This was accomplished by transferring thousands of printed materials and 35mm slides into digital assets used by trainers.
  • Hand selected by VP for position within a four-member team when Trans World Airlines decided to move website design and maintenance in-house
  • Increased the effectiveness of training while reducing overhead print costs by shifting business processes in the area of training documents and manuals creation
  • Responsible for tracking / ordering of high dollar Duty-Free merchandise sold in-flight on international flights

Mermet Springs
Webmaster - Social Media - Marketing
June 2007 to Today

Entrepreneur of local website management, design, development and hosting interests including Mermet Spring Scuba which is Google ranked number one scuba diving site in Illinois.
  • Website for scuba diving and scuba travel location, , has dominated the search engine results for local diving sites in Illinois providing a key resource to clients throughout the Midwest looking for a premium dive location
  • Numerous social media accolades and viral videos
  • Personal achievements of partnership with Mermet Springs includes advanced scuba certifications via SSI, international scuba diving travel, and expert level diving skills 

Boys Scouts of America
Adult Leadership / Volunteer

The Boy Scouts of America equips scouts with the skills necessary to pursue their dreams.  As an Eagle Scout, Assistant Scoutmaster, Order of the Arrow (Brotherhood),  Leadership Committee member, and high adventure enthusiast, I try to teach them those skills and how much fun scouting is while they learn real-life lessons.
  • BSA Volunteer Focus Group (National Appointment)
  • BSA Design and Development Advisory Panel (National Appointment)
  • Wood Badge C3-13-113 Class / Staff (District Award)
  • Scouting University 2015 "Cyber Dean" (District)