THE AVERAGE AMERICAN




NATIONAL BESTSELLER

Kevin O'Keefe's The Average American
The Extraordinary
Search for the Nation's Most Ordinary Citizen became a 
national bestseller soon after its debutIts regional success
includes its ranking sixth on The Patriot Ledger's South Shore
Bestsellers list for the Boston-to-Cape Cod metropolitan area. 

The nonfiction book has been required reading for students
at many high schools and colleges and—from U.S. businesses
to HSBC offices in 
India to the U.S. Embassy in Vienna,
Austria—diversity of employees worldwide.

Published by PublicAffairs and Chilva and optioned by Fox
Fox Television Studios, The Average American has been
credited as the inspiration for many other searches for
statistically average people, places and things.




DOWNLOAD


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https://itunes.apple.com/us/book/the-average-american/id545659777?mt=11





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https://www.kobo.com/us/en/ebook/the-average-american-the-extraordinary-search-for-the-nation-s-most-ordinary-citizen






AUTHOR


 

Kevin O'Keefe is an award-winning
marketing expert and technology
entrepreneur whose clients have included
many national and international brands.
He is the founding director of the New
York City-based Chilva agency and the
president of New York Sports Tours. 

Also an independent writer, O'Keefe has
been published 
in The New York Times,
ESPN The Magazine and other outlets.

A former all-America athlete who grew
up in Connecticut, O'Keefe was named by
The Hartford Courant to its Connecticut's
Best of the Century team. He is a
volunteer youth-sports coach in New
York City, where he resides with his
wife Kathy and their three children.

O'Keefe is on Instagram.




AUTHOR TOUR

Some of the book's television coverage including author interviews


Kevin O'Keefe collaborated with television journalist Diane Sawyer
for this Good Morning America story in which the author appears



Speeches

Alabama: 
Alabama Book Festival (Montgomery)
Auburn University (Auburn)

California:
Livermore Reads Together (Livermore)

Connecticut:
Arcadia Coffee Company (Old Greenwich)
Borders (Farmington)
Chaplin Elementary School (Chaplin)
E.O. Smith High School (Storrs)
New Canaan Library (New Canaan)
UConn Co-op Bookstore (Storrs)
Windham Tech (Windham)

Massachusetts:
Eagle Hill School—commencement address (Hardwick)

New York:
BookExpo America (Manhattan)
Brooklyn Public Library (Brooklyn)
KGB Bar (Manhattan)
Morgan Stanley (Manhattan)
PwC (Manhattan)
The New York Times Great Read in the Park (Manhattan)

South Carolina:
Renaissance Weekend (Charleston)
South Carolina Book Festival—keynote address (Columbia)

Virginia:
Virginia Festival of the Book (Charlottesville)  


Television Appearances

Connecticut:
Town Talk (Charter Communications)

New York:
Anderson Cooper 360 (CNN)
CBS Evening News
CNN Live
FOX & Friends
Good Morning America (ABC)
Martha (syndication)
Showbiz Tonight (CNN)
The Early Show (CBS)
Westerman's Nieuwe Wereld (The Netherlands)
 
Massachusetts:
Nitebeat with Barry Nolan (CN8)

South Carolina:
BookTV (C-SPAN2)

Virginia:
BookTV (C-SPAN2)



PRAISE


"When you peel back the numbers and look at the
lives underneath, it turns out there's much to love . . .
and much to learn, as Kevin 
O'Keefe discovered when he
set out . . . What O'Keefe 
found in his travels was . . .
the wisdom of crowds, and 
pretty soon the average
might just become your ideal"

Time—cover story



"The journey toward run-of-the-mill has never been so remarkable"

  Newsweek


"overturn[s] commonly held notions of what the average American does and thinks . . . intriguing, combining as it does the elements of a detective story and the trivia interest of Ripley's Believe It or Not"

The New York Times 


"A demographic portrait that is distinct"

  The New Yorker



"an interesting journey [of] experiences and discoveries"

President Barack Obama in a letter to the author



"Reader perfect"

Book Reporter


"a twist of the sharpest citrus peel"

The Independent (Great Britain)



"a fun and informative way to find out just how average you are—or aren't"

American ProfileOur Picks selection


"a terrific book. You've got to pick it up and read it. . . a great story"

Steve Doocy on FOX & Friends


"a fun and fascinating story of all of us"

Catholic DigestTop Pick of the Month


"What a thoroughly delightful book. . . At the end of the book, O'Keefe reveals the identity of the Average American, but it is the search itself—and the author's exploration of the whole concept of being average—that makes this curious book so illuminating and enjoyable"

Booklist 




"has turned ordinary into an art"

Hannah Storm on CBS' The Early Show



"Great dinner conversation. . . get this book and see how average you are"

Martha Stewart on Martha


"smart"

The Hollywood Reporter


"Lessons about life that hit close to home"

Richard Schlesinger on CBS Evening News




"O'Keefe . . . has figured out what it means to be average
in this country . . . I love his book"

Michel Smerconish on The Michael Smerconish Show


"a great American quest . . . transforms an inventory of statistical figures into real, human figures whose stories sound familiar, but surprise nonethless"

Rivet magazine


"extraordinary discoveries"

Life magazine


"a fascinating assortment of characters who are both surprising and familiar . . . a surprisingly good read"

Prosper magazine



"thought-provoking read . . . about the issues of our time"

U.S. Senator Mary Landrieu (Louisiana)



"delightfully conceived and well-written . . . meticulously and painstakingly researched. There is a lot of suspense as well as a wealth of information"

The Jornal of Nervous and Mental Disease


"a lively, fact-filled trip"

Atlanta Journal-Constitution 


"earnest"

New York Post



"It's a great book. It's a fascinating read . . . Don't wait.
Get the book now"

Jerry Doyle on The Jerry Doyle Show



"O'Keefe wrote a fascinating study . . . a colorful and statistically accurate  picture of the average  American . . . His findings will challenge long-held,  often even dogmatic views held by most  Americans about the  'average'  among them. 

This 
book is good reading for anyone who wants to understand the real world in which we operate" 

The HS Dent FoundationRecommended Reading List


"an interesting discovery"

The Washington Post


"one of a rare breed: the truly informative, flowing nonfiction narrative. It's difficult to achieve such a thing in a non-biographical book, and one so laden with facts. Somehow, though, O'Keefe manages to retain the reader's
attention while using the statistics to draw us even further into the story . . . I was impressed . . . the numbers in the context of a compelling array of experiences, which fueled further numerical analysis, was refreshing . . . enough to make me say 'Wow!'""

Toni Borland, Read It Now




"a lot of thought about whether average is a good thing,
something 
to look down on, or something to aspire to"

Neal Conan on NPR's Talk of the Nation



"The American way of life"

Los Angeles Times


"This fascinating, thought-provoking book debunks a lot of what politicians and the media would have us think about our friends and neighbors"

OutSmart magazine


"the definitive average American"

New York Daily News


"O'Keefe . . . floods the pages with statistics that could make one's head spin, but also gives readers  choice in what they want to absorb and keep . . . The Average American is a studious, well-researched  look at the many  types of lives 

which make up the United States and all that occupies our days. . . a unique viewpoint and the end result is surprising"

Valley Scene magazine



"a real fun and funny book . . . an enlightening book
about who we really turn out to be"

Colin McEnroe on Afternoons with Bruce and Colin
(Connecticut)


"a lot of fun . . . It's genius, really, because we get to hear the stories of a lot of interesting people in the process"

Two Books A Week


"a keen sense of observation"

Tucson Citizen


"a lively, fun and thought-provoking read"

Grand Forks Herald (North Dakota)



"nice surprises . . . against what you hear on the media
or see on television . . . I want to make sure
everyone gets . . . The Average American"

Kathryn Zox on Kathryn Zox Show (New York)


"A fascinating book . . . It grabs you . . . It's got everything you could possibly want"

Reid Howell on KYMO Morning Show (Missouri)


"A turn of events that could have come out of The Wizard of Oz"

Broadcaster North (Connecticut)


"The book is greatly fascinating"

Rick Crandall on  Rick Crandall's Breakfast Club (Colorado)


"An amazing story . . . In this period of debate over what
constitutes being an American, [O'Keefe] has defined it"

Mark Mason on The Mark and Dave Show (Oregon)


"It's really such a heartbeat of America"

John Pendleton on The John Pendleton Show (Florida)


"It will teach you a lot about people"

Bob Rivers on The Bob Rivers Show (Washington)


"a wonderful new book . . . There's great humor"

Gary O'Brien on Gary O'Brien and Friends (Illinois) 


"a slice of everyday America, and it will make you pause and take stock of your life"

The Hippo (New Hampshire)




"A wonderful story"

Lynn Cullen on The Lynn Cullen Show (Pennsylvania)


 

"a trivia buff's dream . . . If you're delighted by current events and enjoy knowing the minutiae of everyday life, resolve to read this book"

 Pahrump Valley Times (Nevada)


"fun. . . the ultimate segment. . . It's a great reminder that marketing segmentation is the science of finding"

Direct magazine


"I love the book. . . What I found intriguing, what I enjoyed most in the book, were the interviews . . . A great book"

Connie Asero on Viewpoints (North Carolina)


"extremely interesting and pertinent as I travel

the country" 

U.S. Senator Mark Warner (Virginia)


"my wife could not put it down . . . The book is a great read, folks"

Glenn Lance on The Morning Show on WKSR (Tennessee)



"I love this kind of thinking.  The book, you have to read it . . . This one you  really want to savor to the end"

Ron Ball on Coastal Daybreak (North Carolina)


"Entertaining and enlightening"

Hinton News (West Virginia)



"What does O'Keefe's search prove? That we're more

unique than 
we think"


John Tesh on Intelligence for Your Life



"We have a good many pictures—and caricatures—of the typical American. But is that actually  prevalent of the average American? Kevin O'Keefe has found the answer"

Dagsavisen (Norway)


"an outstanding book . . . a keeper . . . recommended by just tons of people . . . some amazing  people on the journey and I just got the biggest kick out  of seeing how these people approached life" 

Ron Thulin on The Ron Thulin Show (Texas)


"an amazing story. The details of it are even more amazing"

Tim Axelrod on The Tim Axelrod Show (Utah)


"a much interesting read"

U.S. Congressman Sherwood Boehlert (New York)



"A phenomenal book . . . A fantastic book . . . 
I have certainly been enlightened. . . Read The Average American"

Scott Chesney on Maximizing Life with Scott Chesney (VoiceAmerica)


"Fascinating. It truly is"

Jamie Phillips on Mix Morning Show (Iowa)


"O'Keefe . . . has done a remarkable job at finding out who is average"

Jane Foy on WINA Morning Show (Virginia)





"highly informative and interesting"

U.S. Congressman Nick Rahall (West Virginia)


"A great book"

Nate Shelman on Alabama Mornings 


"an excellent book, incredible . . . I like [O'Keefe's] whole style of checking out what's real"

Allen Handelman on The Allen Handelman Show



"In a nutshell, this is what America is . . . Awesome"
 
Matt McAllister on The Morning Show on KTYD  (California)





SERMONS


"Delightful goodness . . . O'Keefe rattles off statistics
and draws you in"

Pastor Doug Serven
City Presbyterian Church—
Oklahoma City, Oklahoma


"O'Keefe experiences a deep and profound appreciation . . . for ordinary life in all its glory . . . The book raises issues that are precious"

Senior Pastor Rick Vincent, Immanuel Church—West Bend, Wisconsin


Among others who have addressed the book in sermons:

Minister Timothy Merrill, Henderson Community Church—Henderson, Colorado

Founding Pastor Steve Jackson, NewSong Community Church—Cumming, Georgia

Rector Bill Stoop, St. George's Epsicopal Church—Roseburg, Oregon

Senior Pastor J. Lawrence Cuthill, Winter Park Presbyterian Church—Winter Park, Florida

Lead Pastor Brad Mather, Bethany United Methodist Church—Madison, Wisconsin

Pastor Charles Exley, St. Luke Lutheran Church—Albuquerque, New Mexico

Pastor Dewey Johnson, Grace Presbyterian Church—Crystal City, Missouri

Pastor Henry Brinton, Fairfax Presbyterian Church—Fairfax, Virginia

Reverand Brad Beeman, Santa Monica First United Church—Santa Monica, California

Pastor Scott Carmer, Calvery United Methodist Church—Fort Wayne, Indiana

Senior Minister Dale Rosenberger, Dennis Union Church—Dennis, Massachusetts



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