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Anderson Kill & Olick P.C.




Anderson Kill, a full-service corporate law firm, is best known as a pioneer in insurance coverage litigation on behalf of policyholders. Sprung PR took on the firm’s public relations program in spring 2001. In addition to obtaining copious coverage for a regular flow of case news, Sprung PR is integral to Anderson Kill's highly productive publication program, editing articles for the firm's client publications and placing attorney bylines in a broad array of business and trade publications. In addition to obtaining regular columns for the firm's attorneys in Risk Management Magazine and CFO.com, we have recently placed bylines in publications including New York Times Dealbook, Forbes.com, Marketwatch, FinancialWeek, American Banker, Broadcasting & Cable, various ALM publications, Law360, Risk & Insurance, and Westlaw Insurance Journal. We are skilled at repurposing articles, adapting them to the length and style requirements of diverse publications. We also frequently adapt article content into trend pitches, inviting reporters to cover topics of interest and use the firm's attorneys as sources. As a result, Anderson Kill's attorneys have often been quoted on insurance matters in news outlets including Reuters and Bloomberg, The Wall Street Journal, The New York Times and other daily newspapers as well as in the insurance and environmental trade press. News of the firm's court wins and legal actions also appears regularly in other trade press segments including financial, real estate, energy and manufacturing.

When Anderson Kill partner Rhonda Orin published Making Them Pay: How to Get the Most Out of Health Insurance and Managed Care, we aggressively promoted the book's strong consumer activist message. The book became the subject of a Health Journal Wall Street Journal column and was subsequently covered by more than a dozen major daily newspapers, including the Washington Post, Los Angeles Times, and Newark Star-Ledger. Ms. Orin has also discussed health insurance issues on D.C.-area T.V. news shows and some half-dozen radio shows