Professional SEO Service Provider in India

Search Engine Optimization

Search Engine Optimization (SEO) is a process of optimizing the search engine in order to make a website or a web page visible in search results. This process excludes paid advertising of a website, it rather emphasizes on using the SEO techniques to get genuine or organic results. The inception of SEO dates back to mid 1990s and the term was coined in 1997. Though it is taken as an instrument of marketing, the propounders of this technology refer to SEO as manipulation of keywords to ameliorate the search results in a search engine. Search Engine Optimization plays a major role in digital marketing today. It is even considered a backbone of online marketing for some. It certainly plays a major in making a website popular.

How SEO's work?

The websites and web content are filtered or indexed by search engines like Google, Yahoo or Bing. These search engines use "Crawlers" which are also called "Spiders" sometimes are basically software applications that run automated tasks over the internet. They constantly browse internet to visit websites and index the content for search engines to display. If you have noticed that your search engine hasn't produced the relevant results, it happens because the crawlers can't finish their jobs since there is a blizzard of websites in World Wide Web today.

Different search engines have their different directories to store the web content. Yahoo has Yahoo Directory and DMOZ whereas Google uses Google Search Console. There are different techniques and methods that one can use to increase the crawler's visit to your site. You can either use frequently searched keywords or keep updating your content so the crawlers come back to your website to check the fresh content. And when we talk about augmenting visits to a website there are other methods which are not approved or even leads your website to be banned.

Types of SEO

SEO techniques have been evolving since its beginning and there are ethical as well as non-ethical practices which are employed to gain traffic. They have been categorized as White Hat techniques and Black Hat techniques. White hat techniques involve adhering to the protocols and guidelines set to be followed while black hat techniques use unapproved or deceptive tricks to gain traffic such as a "hidden" link camouflaged within the background of webpage which takes you to another webpage.

There is another category which is called "Grey Hat" techniques which do not use deceptive tricks but prove futile in terms of generating relevant search results. A website can be penalized for using black hat techniques, it can be either be debased in rankings or eliminated from the search engine's database. Having mentioned this, SEO is just not about following the regulations, it urges you to create quality content for the user. SEO is designed to serve the end user not the search engine.

Technoloader is the top Search Engine Optimization service provider in Jaipur, India. We have experts and consultants who can help your website get top rankings in SERPs. We have served many clients in India, who have gained 100% authentic organic traffic on their website. We also provide services in website & mobile app development, 3d game development for all platforms and digital marketing. Please visit our website www.technoloader.com and check our portfolio.