PROF. SUBHABRATO CHATTERJEE
Brief Profile
Assistant Professor, Management Department, Techno India, Salt Lake (Since 2004)
Education: B-Com (H) from S.A. Jaipuria College, University of Calcutta, (Year 1994)
MBA from Indian Institute of Social Welfare & Business Management, IISW&BM, Kolkata, Calcutta University, (Year 2001)
Industry experience: 10 Years. Having started his career as a Salesman of World Book Incorporation, Chicago in 1994, he, gradually, took up the roles of a Group Leader, Associate Manager etc. and he ended his Corporate Career as a Sales Team Manager of Allianz Bajaj Life Insurance Company.
Academic experience: 15 Years. Shifted to academics in Nov 2004 and joined the Management Department of Techno India, Salt Lake as a Lecturer and Coordinator of the Management Department. Currently, he holds the designation of an Assistant Professor.
Area of teaching: Marketing Management papers at both UG & PG Levels including Specialization papers of Marketing Management.
Research Interests: Consumer Behaviour, particularly pertaining to the Modern Organised Retail Sector. He has a few publications in his name and has also attended an International conference of Marketing organized by IIM Ahmedabad. Currently, he is also in the process of writing a text book on marketing.
Faculty Development Programs:
Foundation Program in ICT for Education – conducted by IIT Bombay.
Pedagogy for Online & Blended Teaching-Learning Process – conducted by IIT Bombay.
Outcome Based Education & Accreditation – organized by National Institute of Technology, Patna.
Achieved Top 1% NPTEL Online Certification for the course - Services Marketing: A Practical Approach – conducted by IIT Kharagpur.
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