Below are examples and resources for creating Public Service Announcement (PSA) and Commercials. Some are lesson plans and others are examples that may be used with students.
Ad Council: This site is one of the leading producers of public service announcements. These PSA's address social issues.
Digital Video in Education: This is a great resource that provides detailed information for students and teachers about planning, producing and evaluating digital video products.
Kathy Schrock's PSA: Kathy Schrock provides a variety of resources and examples of PSAs.
Learning Interchange: This website sponsored by Apple Computers has a variety of PSAs crated by students in various grade levels.
Media Awareness Network: This site has examples of PSA's as well as resources for teachers and parents.
PSA Outline: This pdf document is provided by the National Council of Teachers of English. It outlines the types of information that is required when creating a PSA.
Pestworld for Kids: This is a six-session lesson plan about developing a Public Service Announcement about pests that may be adapted for students in grades 4-8. Templates are provided and the lesson is correlated to national standards.
Sesameworkshop: Sesame Street has created several PSA's with first lady Michelle Obama about Healthy Habits for Life.
Understanding the Basics of Advertising: This lesson plan contains vocabulary and activities for examining advertisements.
Writing Advertisements: This webpage contains a list of resources for writing and producing advertisement. It includes lists of top advertisements and slogans, lesson plans, work sheets and in class activities.
Copy for Voiceovers:
Peter Drew creates voiceovers and provides tips for creating well-crafted scripts.