Creating PSA's and Commercials

Below are examples and resources for creating Public Service Announcement (PSA) and Commercials. Some are lesson plans and others are examples that may be used with students.

Ad Council: This site is one of the leading producers of public service announcements. These PSA's address social issues.

Digital Video in Education: This is a great resource that provides detailed information for students and teachers about planning, producing and evaluating digital video products.

Kathy Schrock's PSA: Kathy Schrock provides a variety of resources and examples of PSAs.

Learning Interchange: This website sponsored by Apple Computers has a variety of PSAs crated by students in various grade levels.

Media Awareness Network: This site has examples of PSA's as well as resources for teachers and parents.

PSA Outline: This pdf document is provided by the National Council of Teachers of English. It outlines the types of information that is required when creating a PSA.

Pestworld for Kids: This is a six-session lesson plan about developing a Public Service Announcement about pests that may be adapted for students in grades 4-8. Templates are provided and the lesson is correlated to national standards.

Sesameworkshop: Sesame Street has created several PSA's with first lady Michelle Obama about Healthy Habits for Life.

Understanding the Basics of Advertising: This lesson plan contains vocabulary and activities for examining advertisements.

Writing Advertisements: This webpage contains a list of resources for writing and producing advertisement. It includes lists of top advertisements and slogans, lesson plans, work sheets and in class activities.

Writing Copy for Voiceovers: Peter Drew creates voiceovers and provides tips for creating well-crafted scripts.