Tatiana Tugbaeva
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Endavo Media and Communications, Inc. (Tampa, FL)

August 2008 - Now

Marketing Programs Coordinator

I work closely with senior executives to plan and implement traditional and online marketing campaigns. 

 

Manage the interface and content of the corporate blog; maintain corporate profiles on social networks. Conduct daily blog sweeps in search for relevant content, latest trends and commenting opportunities.  

 

Participate in the development of the company’s website as well as target-specific microsites. Report on and develop strategies to improve web traffic. Work on improving search engine optimization. Write for web.

 

Execute weekly market/competitive research and analysis. Develop on- and offline marketing collaterals and other multimedia promotional materials. Look for and update relevant online directories.

 

Paradigm Learning, Inc. (Tampa, FL)

May 2007 - August 2008

Marketing and Public Relations Associate/Intern

Web content development, search engine and keyword optimization for the corporate website and blog. Web traffic analysis. 

 

Writing for online and print media including SEO news releases, corporate e-newsletter, landing pages and online campaigns.  

 

Conducting marketing research and analysis while working closely with upper management, coordinating planned events, establishing media and vendor contacts and relationships, participating in strategic marketing planning.

 

KEY ACHIEVEMENTS:  

  • Demonstrated initiative and expertise while decreasing bounce rate of the company's product pages by the average of 8% 
  • Proved excellent project and time management skills while helping organize the company’s annual in-house sales event in a very timely fashion 
  • Wrote SEO press releases that appeared on the first and second Goggle search pages and received an average of 39 web clippings while increasing website traffic and generating leads 
  • Conducted a comprehensive new product research and analysis while working closely with upper management   
  • Developed landing pages for three online campaigns that generated a total of 769 leads

 

The University of Tampa International Students Office (Tampa, FL)

August 2006 – May 2007

Office Assistant

Effectively coordinated public relations activities such as copy writing for the newsletters, press releases, e-mails, print campaigns and in-house publications. 

 

Successfully planned, promoted and coordinated events including the International Food Festival, International Photo Contest and International Film Festival. 

 

Handled students’ immigration documents. Managed accounts receivable.

 

Maverick Media, Inc (Tampa, FL)

December 2005 – February 2007

Intern

Successfully established community contacts while while applying excellent communication skills and persistence to built the publication’s relationship with the Tampa Bay community.

 

Developed content for The Greater Tampa Chamber of Commerce Relocation Guide 2006 and 2007.

 

Wrote articles and created website lists for the youth sections of The Greater Tampa Chamber of Commerce Relocation Guide 2006 and 2007.

 

The University of Tampa Media Services (Tampa, FL)

January 2005 – May 2005

Event Coordinator

Effectively planned and operated meeting of The University of Tampa’s Board of Trustees.