Why Ride Campaign soon to be launched

posted 7 Sep 2011, 15:12 by Tasmanian Bicycle Council

Do you Bus?
Do you Ride?
Do you Stride?

Tell us why at www.whyride.com.au for your chance to win!

A $1,000 Voucher from The Jolly Swagman outdoor store
A $1,000 Voucher from BiKE RiDE bike shop
A $1,000 Recharge on your Metro Greencard

Congratulations if you’ve been riding, walking or catching the bus lately. If not, have you considered leaving the car behind for a healthy change? Meet Deanne who walks to work to stay fit and listen to the radio, Michelle who rides to work to be a good example to her kids and Alex who catches the bus because its easy, cheap and comfortable!

The ‘Why Ride’ campaign is a celebration of the reasons why people ride, walk and catch the bus. Everyone has an excuse why they always have to drive a car, yet the benefits of driving are more often than not dwarfed by the positives of riding, walking and bussing. While cars are a dominating transport option, thousands and millions of people across Tasmania, Australia and the World are choosing to power themselves from A to B or let public transport do the driving for them.

The campaign consists of a series of Bus Ads in Hobart, Launceston and Burnie complimented by this website, social media and promotional print material. The campaign is backing a competition for whoever can come up for the best reason for why they ride, walk or bus.